Fashion Tech Daily

Fendi and Farfetch launch bespoke handbag service

Posted by Staff on Nov 30, 2017 5:48:32 PM

 

"Online e-commerce giant Farfetch has teamed up with Italian luxury house Fendi to launch a bespoke handbag service on its platform. Users can customize the Fendi Kan I F bag by personalizing colour, leather, hardware and other add-ones, making it possible to choose from over 120 options and combinations for a unique item." 

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Google Trends now surfaces data from News, Images, YouTube and Shopping verticals

Posted by Staff on Nov 28, 2017 4:16:57 PM

 

"Google announced today it’s expanding the focus of its Google Trends service – the site that lets anyone track what the world’s web searchers are looking for in both real time and non-real time." 

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Topics: Fashion Tech Daily

Rihanna’s Fenty Beauty is named invention of the year

Posted by Staff on Nov 24, 2017 5:03:46 PM

 

"Earlier this year, Rihanna changed everything in the beauty industry with the launch of Fenty Beauty, a company actually committed to diversity. The line had a huge range of different shades from either end of the scale, sold out immediately, overtook Kylie Jenner’s beauty line, and earned her over $70 million and tons of praise.

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Topics: Fashion Tech Daily

Yoox breaks new ground with interactive online ads

Posted by Staff on Nov 22, 2017 4:42:15 PM

 

"The Italian fashion and luxury e-tailer has joined forces with Google and created a ground-breaking advertising format, a series of video ads designed to stimulate impulse purchases, which self-destruct in 15 seconds." 

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Topics: Fashion Tech Daily

Calvin Klein partners with Amazon to launch exclusive holiday store

Posted by Staff on Nov 17, 2017 4:39:23 PM

 

"Calvin Klein and Amazon Fashion are teaming up to launch Calvin Klein X Amazon Fashion holiday retail experience, available for customers to shop now through December 31st. The company said a statement that this experience will include pop-up shops in New York City and Los Angeles, as well as an online brand store on Amazon.com/mycalvins." 

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Shopify now offers merchants built-in, cheaper UPS shipping

Posted by Staff on Nov 16, 2017 5:06:59 PM

 

"Shopify has teamed up with UPS to provide merchants on its platform with special rates normally only available to bigger business customers, and direct Shopify platform integration of UPS shipping, billing, and tracking services." 

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Topics: Fashion Tech Daily

Why Gucci is still investing in its mobile app

Posted by Staff on Nov 15, 2017 4:54:14 PM

 

"As the mobile apps of other fashion brands either disappear from the app store or collect dust, Gucci is making the effort to send shoppers in the holiday spirit to its branded app." 

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The supply chain is becoming part of luxury designers’ branding strategies

Posted by Staff on Nov 14, 2017 4:29:52 PM

 

"CFDA president Steven Kolb said that over the past decade, two issues have emerged that have given designers unprecedented shifts in customer behavior to grapple with: A faster production cycle that’s in line with customer behavior and a growing emphasis on sustainability in fashion.

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Victoria Beckham partners with Reebok

Posted by Staff on Nov 10, 2017 5:25:59 PM

 

"Sportswear brand Reebok has announced that they are teaming up with British fashion designer Victoria Beckham on an “innovative, long-term” collaboration that will “empower women around the world".

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Adidas’ first shopping app is also a personalized news feed

Posted by Staff on Nov 9, 2017 5:47:30 PM

 

"It's hard to believe that Adidas hasn't had its own shopping app, considering that we're living in the age of the smartphone. But that's all about to change.

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Topics: Fashion Tech Daily

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