Fashion Tech Daily

ASOS launches visual search tool to aid inspiration & discovery for shoppers

Reported by Staff on Aug 11, 2017 4:05:00 PM

 



asos-visualsearch-2.jpg"This is a fashion website with a huge 85,000 products on it; 5,000 new ones every week. One of many challenges in the online retail space is balancing that newness with the overwhelming nature of volume, particularly for users increasingly browsing on mobile. It’s for that same reason we’ve also seen Pinterest and eBay recently playing in this computer vision space. It’s about that keyword: “discovery”."

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yasmin-558760-edited.jpg2. Farfetch taps Yasmin Sewell as Vice President of Style & Creative

"On Thursday, Farfetch — the same company that absorbed Style.com and eliminated Sewell's initial position in the first place — announced that it had appointed her as Vice President of Style and Creative, a newly created role within the company."

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 Lyst-Big-1.jpg3. 'Fashion search engine' Modalist is giving cash back to luxury shoppers

"E-commerce platforms including Lyst, Spring and ShopStyle typically make money by receiving a commission of sales made on their sites from featured brands. However, fashion aggregator Modalist is now bringing customers into the equation by sharing a portion of its cut on sales of luxury styles directly with shoppers."

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 2504225788-847472-edited.jpg4. UK leads the way in social media driving mobile traffic to retailer websites

"As much as 6% of mobile traffic to UK retailers websites  is driven by social apps such as Snapchat and Instagram – more than any other country globally."

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Topics: Fashion Tech Daily

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