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Amazon is opening its first brick-and-mortar location in New York City

Posted by Staff on May 24, 2017 5:31:30 PM


“On Thursday, Amazon will officially open its first brick-and-mortar store in New York City — its seventh in the US. Tucked inside The Shops at Columbus Circle in midtown Manhattan, the physical location uses millions of Amazon customer ratings and reviews as its guide to providing customers with a unique shopping experience."

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‘Gold from a marketer’s perspective’: Pinterest is quietly gaining a foothold among marketers

Posted by Staff on May 24, 2017 9:20:23 AM


“Pinterest has long been seen as a laggard behind the giant platforms, but it’s slowly gaining traction with one key constituency: ad buyers. After a slow start in advertising, Pinterest has released a slew of new features over the past year — and a newly aggressive agency strategy. Its quick product roll-out, coupled with its emphasis on search and scale, has piqued the interest of agency executives."

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Conde Nast sees commerce opportunities in branded subscription boxes

Posted by Staff on May 19, 2017 4:15:50 PM


“Condé Nast U.S. wants to use its brands as taste-makers. This June, GQ will launch a grooming box filled with products GQ and Allure editors have selected. GQ will be the fourth Condé title to get its own box in the past year, joining Brides, Condé Nast Traveler and Teen Vogue, which have all launched limited-edition boxes, either in partnership with Allure or with third parties."

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Why Apple Pay is poised to beat PayPal in the luxury fashion space

Posted by Staff on May 12, 2017 4:47:10 PM


“When it comes to mobile payment apps, PayPal is the clear winner in terms of market size: It has more than 180 million active users and 15 million merchants, and is available in over 200 countries."

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LVMH to start new e-commerce site '24 Sevres'

Posted by Staff on May 11, 2017 5:53:07 PM


“After weeks of speculation about LVMH's top secret project, the veil of silence has finally been lifted and the French luxury conglomerate confirmed yesterday that it will launch its new multi-brand e-commerce website '24 Sèvres' on June 6."

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Now Marketers Can Actually Read Your Photos On Instagram And Facebook

Posted by Staff on May 10, 2017 6:51:48 PM


“For almost as long as we’ve been typing words into Google’s search bar, we’ve been trailed by online ads based on those searches. The logic being that if they put ads in front of our eyes that are related to what we’re searching–shoes, diapers, cars, anything–we’ll be more likely to click."

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How Missguided is bringing digital into its new store

Posted by Staff on May 9, 2017 6:20:27 PM


“Missguided is set to put digital centre stage in its new store at the Bluewater Shopping Centre, where it promises the “ultimate” customer experience. The store, the brand’s second, aims to be an “extension of the brand’s online expression”. That means a prominent role both for social media and for digital screens within the store."

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Coach is buying Kate Spade for $2.4 billion

Posted by Staff on May 8, 2017 5:33:35 PM


“The luxury retailer Coach announced on Monday that it agreed to buy Kate Spade for $18.50 a share, for a total transaction value of $2.4 billion."

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Burberry leverages popularity of WeChat's top fashion blogger with exclusive DK88 launch

Posted by Staff on May 5, 2017 5:53:34 PM


“First Strathberry, then Givenchy, and now Burberry – luxury brands are learning that it pays to work with China’s authority on high-end handbags when introducing their collections to Chinese consumers. On Monday (May 3), Burberry partnered with Mr. Bags for an exclusive online WeChat shop launch of its leather DK88 handbag, which was also released in the United States just one day after the Met Gala."

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Why fashion and beauty brands are setting their sights on Austin

Posted by Staff on May 4, 2017 6:31:41 PM


“Fashion and beauty retailers are following in the footsteps of publishers like Condé Nast and BuzzFeed by setting up shop in Austin."

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