Fashion Tech Daily

Decoding the Digital Strategy Behind Ralph Lauren's 'Garage' Show

Reported by Staff on Sep 11, 2017 4:49:52 PM

 

rl3.jpg"Chief marketing officer Jonathan Bottomley shares the brand’s strategy for amplifying its ultra-exclusive runway show at the designer’s upstate car garage. Two words: Instagram Stories." 

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FTD_Prada.jpg2. Prada's Digital Fashion Miss

"All the glitter of a Prada slingback shoe is not gold.Investors have flocked into luxury stocks over the past year, as the sector has recovered. But Prada SpA demonstrated on Friday that the revival has not been evenly spread.”  

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FTD_RMinkoff.jpg 3. Rebecca Minkoff is investing in mobile payment tools to attract global customers

"Alongside flashier tech like augmented-reality fitting rooms, Rebecca Minkoff is investing in updating its payments systems to make checking out as easy as possible for customers, no matter where they’re shopping.“ 

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 FTD_BOOHOOMakeup-877970-edited.png4. Boohoo to launch own brand make-up line

"Young fashion etailer Boohoo is launching its own-brand cosmetics line later this month. The range will include include lipsticks, contour and highlighting palettes, eyeshadows and primers and will be priced between £4 and £19. Boohoo said the trend-led collection, which comes in matte black packaging, will suit “the needs of everyone from make-up professionals to beauty novices”. 

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Topics: Fashion Tech Daily

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