Fashion Tech Daily

Digital Closet Startups Want to Give You the Cher Horowitz Experience

Reported by Staff on Oct 10, 2017 5:33:03 PM

 

ftdClueless_007.0.jpg"Whitney Casey, co-founder and CEO of Finery, uses Cher’s closet as a shorthand to describe her fashion and tech startup — a comparison that is especially appropriate given the fact that 71 percent of Finery’s customer base falls within the ages of 18 and 34 and came of age in the Clueless era. “I really think that Cher Horowitz should own part of our company,” Casey jokes.

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fd_170810_ASOS_SHOT_20_199.jpg2. ASOS launches same-day delivery service

"ASOS will launch ASOS Instant tomorrow, a same day delivery option for its customers in London, and plans to roll the service out to other UK cities in the coming months. Available to all of the capital’s 122 postcodes on orders placed before 10am, Sunday – Friday, ASOS Instant will cost £12.95 and parcels will be delivered between 6pm – 10pm on the same day. ”  

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 Screen Shot 2017-10-10 at 17.32.27.png3. What Moving Its 2017 Fashion Show To Shanghai Really Means For Victoria's Secret

"The 2017 Victoria's Secret Fashion Show, airing on November 28, is full of firsts: a high-profile collaboration with Balmain, a whopping 16 newbies, a more diverse lineup, including seven (well, actually eight, but more on that in a bit) Chinese models — up from last year's record number of four — and, in probably not much of a coincidence, a far-flung Shanghai location, where the brand just opened a four-story, 25,850-square-foot flagship in February. " 

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 Screen Shot 2017-10-10 at 17.53.20.png4. Coty gives Covergirl an inclusive 60th birthday makeover

"Coty announced it is rebranding its Covergirl brand in honor of its 60 year history. The new branding is centered around the statement "I am what I makeup" and is focused on diversity and inclusion in beauty." 

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Topics: Fashion Tech Daily

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