"Clare Waight Keller, Givenchy’s next artistic director, is to show her first collection for the French house during Paris Fashion Week in October and has been tasked with propelling its roots as a Fifties couture house further into the modern age."
2. What Ted Baker has learned from shoppable video so far
"The fashion retailer is now on its fourth shoppable video, this time as part of its SS17 campaign Meet The Bakers. According to brand communication director Craig Smith, the company — which has now been experimenting with the medium for four years — differs from rivals because it sees the tech as a long-term investment."
3. Amazon adds Alexa to its main shopping app
"Amazon’s virtual assistant just got a much wider audience. The company announced it’s integrating Alexa into its main shopping app on iPhone, starting today with a full rollout expected by next week."
4. How E.L.F. Cosmetics builds community and drives results with micro-influencers
“When it comes to working with social media influencers, the common wisdom among marketers is the more followers, the better. E.L.F. Cosmetics decided to take a different approach by building a community around 50 micro-influencers, an expanding program that drove results including a 25% increase in Instagram followers."