Fashion Tech Daily

Harrods incorporates in-store navigation tool in latest app update

Reported by Staff on Jan 5, 2017 5:46:28 PM




FTD_Harrods.png"British department store Harrods is using geolocation to make shopping its many floors and halls easier for visiting consumers."


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FTD_D&G.jpg2. Dolce & Gabbana's Spring Collection is a Millenial Extravaganza
 

"On Thursday, the Italian house rolled out both the women's and men's campaigns — where else? — on Instagram and Facebook, and the gang looks positively delightful palling around with the locals."

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FTD_john-lewis.jpg3.
John Lewis bolsters marketing team with appointment of Becky Brock as director of marketing

"Brock, formerly marketing boss at the Snow & Rock Group, will join on 20 March and report to Inglis. Rachel Swift, currently head of marketing, will report into her."

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Screen Shot 2017-01-05 at 17.13.52.png4. The New York Times gets into augmented reality with a new app

"Publishers have been jumping on the virtual reality and 360-video bandwagon, but have been slower to harness its cousin, augmented reality."

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Topics: Fashion Tech Daily

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