Fashion Tech Daily

How Chinese platform JD.com is attracting luxury brands to its $10 billion fashion business

Reported by Staff on Sep 12, 2017 5:17:50 PM

 

ftdPhillipLimBig.jpg"On Monday, Ding attended the 3.1 Phillip Lim show, which JD.com sponsored. The show and sponsorship represented the first step in an ongoing partnership between the brand — which has a large following in China, but only two retail stores there — and the platform.

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ftdCoty_Story.jpg2. Coty Tries Story Boutique to Show Mass Retailers What's Possible

"The new Story concept store in New York's Chelsea neighborhood, which serves as a pop-up-store for hire for brands ranging from American Express to USA Network's "Mr. Robot," brings in some 5,000 shoppers on its best days. Opened on Sept. 7, its five-week run might at best bring 100,000 shoppers through its doors.”  

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ftdMG_3000.jpg 3. José Neves Relaunches Swear as Customisable Luxury Sneaker Brand

"The 22-year-old footwear brand has been repositioned as a unisex, seasonless sneaker label that allows consumers to create a completely bespoke product.“ 

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 ftd_jcrew.jpg4. J.Crew Is Debuting $98 Cashmere: What does this say about the brand’s new direction?

"A few weeks before stepping down, Drexler announced the brand’s plans to slash prices in an attempt to reclaim “J.Crew’s identity as an affordable and accessible brand for everybody — not just the fashion-forward crowd.” 

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Topics: Fashion Tech Daily

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