Fashion Tech Daily

Instagram Stories passes 200M dailies and Snapchat, copies its AR stickers

Reported by Staff on Apr 13, 2017 4:34:06 PM


ftd_instagram-stickers.png“Move last and take things” seems to be Facebook’s new motto. Now the parent company’s top Snapchat clone Instagram Stories has hit 200 million daily active users, surpassing the last count of 158 million that Snapchat announced alongside its IPO. Meanwhile, Instagram is getting faster at copying even Snapchat’s most technologically advanced features."

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ftd_gucci.jpg 2. You can now have Gucci delivered within 90 minutes in 10 major cities

“Store to door in 90 minutes” is the headline behind a new partnership between Gucci and e-commerce platform Farfetch. The duo have teamed up to indeed enable shoppers to receive items they order from the Farfetch website or app within a 90-minute window."

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ftd_Prada365Big.jpg3. Prada’s turnaround plan: fewer stores, more e-commerce

"It only took Prada’s worst profits since it went public in 2011 for the luxury goods maker to figure out that people are shopping differently now. Meanwhile, Prada has spent the past 20 years taking a go-it-slow approach by selling only handbags, shoes and accessories in its online stores. As Prada CEO Patrizio Bertelli admitted: “Customers have changed deeply over the last 10 years.””

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ftd_easter.jpg4. Retailers prepare for Easter weekend set to be fair across channels

"Springboard predicts that high street sales will be up particularly strongly. But the fastest rise in sales of all, says PCA Predict, will be reserved for those that not only sell online, but more specifically optimise their websites for mobile. One audience of mobile shoppers will be those that are on trains over the course of the holiday, says KBH On-Train Media."

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Topics: Fashion Tech Daily

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