Fashion Tech Daily

Rihanna’s Fenty Beauty is named invention of the year

Reported by Staff on Nov 24, 2017 5:03:46 PM

 

Screen Shot 2017-11-24 at 16.47.17.png"Earlier this year, Rihanna changed everything in the beauty industry with the launch of Fenty Beauty, a company actually committed to diversity. The line had a huge range of different shades from either end of the scale, sold out immediately, overtook Kylie Jenner’s beauty line, and earned her over $70 million and tons of praise.

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s3-news-tmp-143995-untitled_design_31--2x1--940.png2. Time and silence: digital journeys for the new consumer

"The world of luxury can almost always be boiled down to one thing: exclusivity. Sadly, both time and silence are now firmly rooted in that category thanks to the noisy, fast-paced nature of our digital world. But it is an understanding of digital that can truly unlock time and silence for both a luxury brand and its consumer set, thanks to the efficiencies and convenience it affords them.” Read More 

   

     

 


 2260939354.jpeg3. Retailers with better mobile tech such as AR have more loyal customers

"Businesses and brands that make the best use of new technology are more likely to build a loyal customer base, according to new research. Augmented reality (AR) leads the way as the technology people most want to engage with, as 50% of UK consumers say they would be more likely to be loyal to a brand that offered them access to this type of visualisation experience either in store or online."  Read More 

 

  

 

 

Apjimage1.jpg4. Burberry retains title as the most popular brand on Instagram

"Burberry may be going through a number of changes, ahead of the impending departure of Chief Creative Officer Christopher Bailey, but that has done little to harm its reputation as the British brand is the most popular brand on Instagram." 

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Topics: Fashion Tech Daily

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