Fashion Tech Daily

The supply chain is becoming part of luxury designers’ branding strategies

Reported by Staff on Nov 14, 2017 4:29:52 PM

 

ftd_ReformationFactoryBig-751908-edited.jpg"CFDA president Steven Kolb said that over the past decade, two issues have emerged that have given designers unprecedented shifts in customer behavior to grapple with: A faster production cycle that’s in line with customer behavior and a growing emphasis on sustainability in fashion.

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ftd_4RalphLauren1.jpg2. Ralph Lauren expands customization service

"As their customization services continue to gain traction, Ralph Lauren has expanded the service for their crewneck sweaters. Beginning this Thursday, online and Manhattan customers can order knit to order sweaters at the price of 198 dollars.”  

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 ftd_London-Buses.jpg3. London buses could be used to deliver e-commerce orders

"London buses could be used to deliver Amazon and other online shopping orders under plans under consideration by bus company Go Ahead." 

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ftd_p-2-hereand8217s-why-fashion-startups-are-ditching-the-bonobos-and-nasty-gal-playbooks.jpg4. Fashion Startups Aspire To Be The Anti-Bonobos

"Remember when Nasty Gal and Bonobos were the darlings of the e-commerce universe and the envy of fashion startups everywhere? After everything that has happened to them over the last year, those days seem very far away. "

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Topics: Fashion Tech Daily

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