"From completely altering the shopping experience and process, to democratising the catwalk, Apple CEO Tim Cook opens up about the future of fashion and the important role (and potential) augmented reality will play."
2. Why Ikea's Creative Leader Thinks The Company's Recent Chicness Will 'open Doors'
"Henrik Most delves into detail about the Virgil Abloh collaboration, the potential Demna Gvasalia collaboration and the home furnishing company's increased relevance in fashion.”
3. Dapper Dan & A$AP Ferg: New Yorkers That Brought Harlem to the World
"Tailor Daniel Day, better known as Dapper Dan, is known for outfitting ’80s hip-hop icons in custom kits riffing on high fashion brands like Louis Vuitton and Gucci, who eventually sued his independent shop out of business for copyright infringement. But decades later, Dapper Dan’s memorable pieces are influencing what goes down the runways more than ever. Read this story and more in the latest issue of Highsnobiety Magazine."
4. Walmart Canada Is Creating a New Scripted Branded Content Series That Aims for Authenticity
"In an effort to capitalize on the momentum behind branded content series, Walmart Canada is launching a scripted series later this fall. Upstairs Amy, a dramedy that will be available on YouTube, follows the lives of three modern women and is about millennial parents and the differences between what their lives are now and what they thought they’d become."