"Sportswear brand Reebok has announced that they are teaming up with British fashion designer Victoria Beckham on an “innovative, long-term” collaboration that will “empower women around the world"."
2. Burberry refocuses on the luxury customer
"Burberry this week said it would refocus on the luxury customer as it set out its new strategy. The upmarket fashion retailer said it would invest in digital innovation and in refurbishing its stores, connecting them through true omnichannel services.”
3. L’Oréal Announces Digital Beauty Partnership With Paris-Based Incubator
"L’Oréal, one the world’s biggest makeup brands, recently announced that they will be launching a digital beauty startup partnership program in Paris to support entrepreneurs that want to advance digital beauty products like L’Oréal’s smart hairbrush."
4. Amazon expands its Influencer Program to include Twitter and Instagram, in addition to YouTube
"First launched into beta earlier this spring, the program initially targeted YouTube stars by offering them a way to make money from the products they promoted in their videos through an affiliate-like relationship with Amazon."