Fashion Tech Daily

What See Now-Buy Now Means for the Production Side of Fashion

Reported by Staff on Feb 16, 2017 5:39:45 PM

 




FTD_see-now-buy-now-159564-edited.jpg"From Burberry to Tommy Hilfiger, a growing number of designers is opting out of the traditional fashion calendar and making their hot-off-the-runway collections instantly available to consumers."

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FTD_Coach2.jpg2. Coach to launch virtual reality show experience in select US stores

 "Coach is inviting shoppers to experience its latest runway show using virtual reality in ten Simon malls across the US."

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FTD_YOOX.jpg3. Luca Solca: “Yoox Net-a-Porter on the downswing, FarFetch on the up.”

"Luca Solca, head of luxury goods research at BNP Exane Paribas, argues in a report at BoF that in a free-for-all between Yoox, Net-a-Porter, and Farfetch, it’s the latter that comes out on top."

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FTD_Nike.jpg4. How Nike became a fashion powerhouse

"In a series of events during New York Fashion Week, Nike solidified its status as a fashion brand."

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Topics: Fashion Tech Daily

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