Fashion Tech Daily

Why Amazon is targeting Europe first with its new trend-driven label

Reported by Staff on Sep 8, 2017 5:30:00 PM

 

ftd_amazonfind.png"When Amazon announced the launch of its largest trend-driven fashion label, Find, on Monday, it came with a significant caveat: It will only be available in Europe." 

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ftd-veryontent.png2. Very.co.uk teams with publisher Bauer Media to create shoppable mobile video content

"The two-month mobile and online campaign, implemented and brokered by The Story Lab, has been created by ADVENTURE, Bauer’s in-house creative commercial team, and will run across a number of Bauer Media brands, including Grazia, heat, Closer, The Debrief and KISS.”  

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FTD_Palladino.jpg 3. How Palladio Beauty grows its e-commerce business while curbing its reliance on Amazon

"When Shawn Haynes joined Palladio Beauty as CEO in January, his top priority was to expand its distribution through e-commerce companies. At the time, the makeup company sold its products through five online platforms in addition to its own website.“ 

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 FTD_LOOMIA-Electronic-Layer-anchor.jpg4. Data From Your Clothing Could Soon Earn You Digital Currency Thanks To This Blockchain Integration

"Putting your jacket on, walking to work, picking up your coffee at Starbucks – all actions that theoretically can be measured. Some of them already are merely by carrying an iPhone or by also sporting a fitness device. But what about if that jacket you were wearing was the one doing the actual measurement? And what if that data personally generated could be exchanged for value elsewhere?

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Topics: Fashion Tech Daily

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