Fashion Tech Daily

Why Swedish publisher Nyheter24-Gruppen is creating its own beauty products

Reported by Staff on Oct 6, 2017 4:45:56 PM

 

Screen Shot 2017-10-06 at 16.45.33.png"Swedish media group Nyheter24-Gruppen has gone a step further than other e-commerce-hungry publishers by building Urban Gloss, its own beauty brand and range of products.

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ftd_Bullring-Coach-1-940806-edited.jpg2. Coach opens regional flagship at Bullring, Birmingham

"US luxury accessories group Coach has opened the doors of its regional flagship store at Birmingham’s Bullring, which is its fourth UK store outside of London. The new 280 sqm store is located on the upper east level of the mall and sells its full range of bags, footwear, outerwear and accessories.”  

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 ftd_DKK4QcHWkAIDqCz-041019-edited.jpg3. Direct to consumer brands vs commodities: who will prevail?

"There are many consumer goods categories that are commodity driven. This happens if 1) the products themselves are commodities; or 2) if no brand "owns" the space as a result of fragmentation and downward price pressure, which is the market force that drives down prices. Socks, underwear, luggage, bedding, razors and many other products existed in categories where price drives many purchasing decisions. " 

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 ftd_ModifaceBig-1280x719.jpg4. Modiface is becoming the go-to provider of augmented reality to beauty brands

"Beauty shoppers scrolling their phones looking for a new lipstick shade on Sephora’s mobile app know the drill. First, you select the brand and shade you’re interested in trying, then you position the phone in front of your face. Through facial recognition and augmented reality technology, a phantom lipstick will pop onto your lips. With a tap, you can send the shade to your mobile cart or swear off shades of coral forever." 

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