Fashion Tech Daily

Yoox breaks new ground with interactive online ads

Reported by Staff on Nov 22, 2017 4:42:15 PM

 

ftd_yoox-1.jpg"The Italian fashion and luxury e-tailer has joined forces with Google and created a ground-breaking advertising format, a series of video ads designed to stimulate impulse purchases, which self-destruct in 15 seconds." 

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Screen Shot 2017-11-22 at 16.36.38.png2.'GQ' And 'GQ Style' Had A Banner Year In Terms Of Diversity

"Colin Kaepernick's December 2017 GQ cover was one of those social media phenom moments. From the athlete's recognition as the title's "Citizen of the Year" to the overt Muhammad Ali inspirations and Black Panther odes, the story quickly became a trending topic on Twitter and was covered by a number of outlets, amplifying its reach. ”  

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 GettyImages_625778400.0.jpg3. Why Some Brands Are Sitting Out Black Friday

"For some retailers, especially the big mall chains that have been struggling recently, Black Friday is one of the most important days of the year — so crucial to their bottom lines that they’ve started offering bargains earlier and earlier in the week and keep them going through Cyber Monday."  

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ck-1271x720-1.jpg4. Why Calvin Klein is selling underwear exclusively on Amazon

"Calvin Klein is signing over its underwear business and cozying up to Amazon. The brand announced it will now sell all of its underwear styles exclusively on the marketplace, opting to eschew its retail partners including Macy’s and Urban Outfitters, and build upon the existing sales momentum it maintains on the site." 

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