1. The movement to reduce plastic use has been gaining serious momentum lately as consumers and companies focus on cutting back. The latest company to make a commitment regarding plastic is sportswear giant Adidas.
2. How Elemis is using its US expansion as blueprint for international growth
Targeting the U.S. is key for Elemis, which is using the market as a sandbox for future expansion strategies. The brand has moved its research and division team to New York City and grown its personnel there in order to localize strategy and make the brand feel as close to the consumer as possible. Read More
3. Lowe’s is using VR and AR to get people into stores
Lowe’s is testing augmented reality and virtual reality tools it says helps customers visualize and “feel” a large home improvement product in the context of the customer’s living space. “We look at age-old customer problems,” said Josh Shabtai, Lowe’s director of lab productions at Lowe’s Innovation Labs. “These are problems that keep resurfacing that folks haven’t solved yet. Our hypothesis is that as we move people closer to realizing their visions, they’ll feel more confident.” Read More