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Burberry Is The First Fashion Brand With A Channel On Apple Music

Reported by chelsea on Sep 15, 2015 8:41:48 PM

"If there are two non-fashion industries that Burberry has most clearly aligned itself with during Christopher Bailey's tenure, they would be music and technology, the latter being a space in which the brand has prided itself on being an early adopter. At London Fashion Week a year ago, Burberry became the first fashion brand to test out Twitter's buy button."

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Decoded Fashion - Fashion Tech Daily - Burberry x Apple Music

Topics: apple music, burberry, Fashion Tech Daily

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