“Condé Nast U.S. wants to use its brands as taste-makers. This June, GQ will launch a grooming box filled with products GQ and Allure editors have selected. GQ will be the fourth Condé title to get its own box in the past year, joining Brides, Condé Nast Traveler and Teen Vogue, which have all launched limited-edition boxes, either in partnership with Allure or with third parties."
2. Vice & Lululemon's Brand Innovation
"Last year, when Lululemon, the athleisure pioneer, decided that it wanted to be known for something bigger than sumptuous yoga pants, Duke Stump, an executive vice-president at the company, interviewed dozens of advertising and marketing agencies. He ended up hiring Virtue, the in-house creative agency of Vice Media. "
3. Augmented Reality Snapchat Patent Means New Possibilities for e-Commerce
"A recently published Snapchat patent protects a system for making augmented reality smoother while requiring less processing power. What will this mean for e-Commerce?"
4. From Pantene to Polo: The New Man at Ralph Lauren
"Can a man with deep experience in razors, fragrance, deodorant and shampoo help turn around the glossy narrative of Ralph Lauren, the brand, which has been troubled lately by store closings, less-than-stellar results and a chief executive’s departure?"
5. Better late than never: Fashion belatedly embraces hackathons
"Fay Cowan, brand and content director at Decoded Fashion, said a major roadblock in executing successful fashion hackathons is the inability to identify a brand problem at the micro level. She said many of the hackathons she’s experienced have posed too broad of a question, which inhibits the development of tactical solutions."