Future Tech Daily

First Look: Inside Sephora's New Innovation Lab

Reported by chelsea on Mar 6, 2015 3:44:47 PM

"When Sephora launched in the U.S. in 1998, it radically changed the cosmetics buying experience, replacing the controlled department store counter transaction with a hands-on, candy store-style field day for makeup lovers. In recent years, the brand has aggressively integrated digital and in-store retail, and today opened its new Innovation Lab, a team and facility focused on "envisioning the future of retail for Sephora, and making sure that we're staying ahead of our clients and the different trends that are out there," says Bridget Dolan, a 14-year digital marketing veteran of the company whose title is now VP, Innovation Lab."

Read Article

Decoded Fashion - Fashion Tech Daily - Sephora

Topics: sephora, innovation lab, retail, Fashion Tech Daily

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all

Follow Decoded Fashion