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House Of Fraser Plans Shoppable Windows This Christmas As It Looks To Convert In-store Customers To Digital Shopping

Reported by chelsea on Jun 17, 2015 4:16:09 PM

"House of Fraser [IRDX RHOF] chief customer officer Andy Harding says the department store hopes to enable shoppable windows this Christmas, as part of its strategy to turn the 70% of its customers who only buy in-store into multichannel purchasers."

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Decoded Fashion - Fashion Tech Daily - House of Fraser

Topics: House of Fraser, christmas, Fashion Tech Daily, shoppable window

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