1. Where there’s a social or political cause, there’s usually a sales opportunity, and International Women’s Day is a prime example. The holiday, which takes place annually on March 8 to commemorate the women’s rights movement, has long been used by brands to garner some extra buzz for attaching themselves to feminist causes. This year, however, the pressure to do so is especially high.
2. Lyft begins testing its own self-driving cars on a private 5,000-acre campus
Lyft said today it is taking its self-driving cars to GoMentum Station in Contra Costa County, California. The 5,000-acre campus is a proving ground for transit technology used by car-and-part manufacturers, among others. The deal with GoMentum will give Lyft an opportunity to test its technology on private roads.
3. New Look plans to reduce store numbers in the face of challenging retail environment
New Look [IRDX RNEW] this week set out plans to reduce its stores by up to 60 as it enters a company voluntary arrangement in the face of a “challenged trading performance and a difficult retail environment”.