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London Buses Get Beacons To Help Advertisers Galvanise Mobile Shoppers

Reported by chelsea on Jul 7, 2015 4:57:41 PM

"I never thougth I’d say it, but buses just got interesting. Exterion Media, Europe’s largest privately held Out-of-Home advertising business, has announced that it has equipped 500 London buses with beacon technology – to send targeted ads to commuters."

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Decoded Fashion - Fashion Tech Daily -  Mobile Shopping x Beacon Technology

Topics: london, Beacon Technology, Fashion Tech Daily, advertising

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