1. Macy’s announced earlier this week that despite its four consecutive quarters of sales growth in its current retail locations, it plans to cut down on square footage in a number of their stores. As the department store chain sees its consumers shifting more towards online shopping, it has come up with a strategy to better use its brick and mortar shops to complement online shopping offerings and meet consumer needs.
2. Instagram is adding more ways for you to shop on its app
Instagram announced its recently launched shopping features on Thursday, giving you more reasons to log onto an app that you already spend most of your waking hours on. As mobile shopping continues to rise among consumers, along with the increase of influencer marketing and "Instagram brands" that pop up on our feed, it only makes sense that the social media platform is adding more ways for its users to monetize their accounts.
3. Elton John's life story told in the Xmas ad for U.K. retailer John Lewis
Over the last decade, the British department store chain John Lewis has become synonymous with Christmas. The brand, and its longtime agency adam&eveDDB, are credited with starting what has become the U.K.’s advertising equivalent to the Super Bowl in the U.S. This year’s spot, released today, keeps up with that blockbuster reputation.