1. Mall operators are teaming up with startup programs to offer startups co-working spaces, networking and mentorship possibilities. In November, the Pennsylvania Real Estate Trust and incubator 1776 will open a retail incubator inside the Cherry Hill Mall, and for the past three years, Westfield has been using space in the Westfield San Francisco Centre shopping mall to connect startups with member retailers.
2. Snapchat and LiveRamp tie-up measures digital advertisement impact on in-store sales
Snapchat developer Snap says that it’s working with identity resolution provider LiveRamp to allow retailers to measure the effectiveness of their digital ads, from first exposure to in-store purchase.
3. The AI Arms Race: Fashion giants leaping ahead
Artificial Intelligence (AI) is on the rise as retailers race to create the most engaging, personalized experiences for customers. In fact, AI in the industry is expected to exceed 8 billion US dollars by 2024. This year’s Digital Innovations Report has shown that retailers across all sectors are adopting AI to their advantage, including e-commerce, grocery, restaurants and in particular, fashion brands.