Future Tech Daily

Pepsi launches football fashion collection

Reported by Staff on May 23, 2018 9:32:15 AM

 Screen Shot 2018-05-23 at 09.28.061. Beverage brand Pepsi has launched a global capsule fashion collection centred around football with fashion partners Boohoo, BoohooMan, Umbro, Le Specs, New Era and Anteater.

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2. Beauty brands are using Instagram GIFs to target Gen Z]ig_gifs2

Benefit Cosmetics is launching a partnership with popular GIF creator GIPHY, introducing 20 branded GIFs to the Instagram library. It’s following a number beauty brands that have gone there: A basic search for “makeup” within the Instagram GIF library yields results of animated MAC lipsticks, an Essie nail polish, DELA lipstick, Mecca Max perfumes, Make B gloss and a Dr. Paw Paw balm. Read More

   

 

 


 Foot-locker-e1526422952773-265609-edited3. Snapchat’s programmatic augmented reality ads are gaining traction

In November, BMW was the first to test Snapchat’s Snap Ad to AR augmented reality ad unit — a form of a Snap ad where people swipe up on a video or image to trigger a related branded lens. BMW used it to launch its BMW X2, making it so a 3D version of the car appeared in a lens so people could walk around it as if in a typical showroom.

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Topics: Future Tech Daily

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