1. Beverage brand Pepsi has launched a global capsule fashion collection centred around football with fashion partners Boohoo, BoohooMan, Umbro, Le Specs, New Era and Anteater.
2. Beauty brands are using Instagram GIFs to target Gen Z]
Benefit Cosmetics is launching a partnership with popular GIF creator GIPHY, introducing 20 branded GIFs to the Instagram library. It’s following a number beauty brands that have gone there: A basic search for “makeup” within the Instagram GIF library yields results of animated MAC lipsticks, an Essie nail polish, DELA lipstick, Mecca Max perfumes, Make B gloss and a Dr. Paw Paw balm. Read More
3. Snapchat’s programmatic augmented reality ads are gaining traction
In November, BMW was the first to test Snapchat’s Snap Ad to AR augmented reality ad unit — a form of a Snap ad where people swipe up on a video or image to trigger a related branded lens. BMW used it to launch its BMW X2, making it so a 3D version of the car appeared in a lens so people could walk around it as if in a typical showroom.