1. Marketers want to use data to understand their customers more, and alcohol maker Pernod Ricard has a new tactic: adding data-tracking capabilities to cocktail glasses and booze bottles.
2. Heineken launches sportswear with Kappa
International brewer Heineken has teamed up with Italian sportswear brand Kappa to launch a limited-edition, six-piece capsule sportswear collection as part of its #Heineken100 programme to commemorate and continue the conversation following the World Cup.
3. Marriott reaches out to Chinese tourists with Tmall promotion
Global hospitality group Marriott International is partnering with Chinese ecommerce platform Alibaba's Tmall in an effort to reach more than 500 million annual active users in the competitive Chinese market.