Weekly Stories

Asos Launches Wheelchair-Friendly Jumpsuit

Posted by Alyssa Kastner on Jul 12, 2018 3:52:58 PM

Online fashion and beauty retailer Asos is extending its diversity agenda once more with a fashion-forward jumpsuit that’s suitable for wheelchair users, created in collaboration with British Paralympic athlete Chloe Ball-Hopkins. 

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Topics: Weekly Stories

Lush Launches Inclusive, Packaging-Free Foundation Worldwide

Posted by Disha Daswaney on Jul 9, 2018 3:41:31 PM

Following the opening of Lush’s packaging-free store in Milan, the brand has pledged to further develop its eco-friendly range with an inclusive twist.  

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Topics: Weekly Stories

Fashion’s Future Fabrics: Brands Tap Sustainability and Tech

Posted by Alyssa Kastner on Jul 5, 2018 5:07:27 PM

Consumer demand for sustainable goods and advanced technology is on the rise. Smart brands and retailers are finding innovative ways to satisfy these environmentally conscious yet stylistically discerning millennials. Here, we take a look at three future-facing fashion projects and innovations for July.

 

 

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Topics: Weekly Stories

Fashion's Sustainability Surge: Top Picks From June

Posted by Darian Nugent on Jul 4, 2018 12:32:14 PM

As considerate consumption moves from consumer choice to consumer necessity, brands are shaping up. Game-changing sustainability initiatives seem to be launching almost every week, with big brands surprisingly leading from the front. Here, we take a look at June’s sustainability wins. 

 

 

 

 

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Topics: Weekly Stories

Speaker Q&A: Lisa Targett, TRIBE

Posted by Mollie Lloyd on Jul 4, 2018 12:00:52 PM

We caught up with Lisa Targett, UK General Manager at TRIBE to talk content, campaigns and influencers.

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Topics: Weekly Stories

Five key takeaways from ‘Stylus presents Decoded Future’

Posted by Charlie Gilbert on Jul 2, 2018 11:40:42 AM

From profiling the future guest to uncovering a new brand landscape, these are some of the main talking points from our inaugural summit in London.

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Topics: Weekly Stories

Men: Nailing the Salon Experience

Posted by Disha Daswaney on Jun 21, 2018 10:50:53 AM

A new pop-up salon in London is challenging taboos by opening a nail bar for guys. Could it redefine masculinity in the era of ‘male beauty’?

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Topics: Weekly Stories

The start-up stories that are well worth listening to

Posted by Lauren Sharkey on Jun 12, 2018 2:53:23 PM

Decoded Future has long believed in the power of sharing. With the number of UKstart-ups increasing year on year, the entrepreneurial space can get a little crowded with budding founders unsure which way to turn and whose advice to take.

On 26 June, our Start-Up Stories stage will give a number of new companies five minutes to share their tales of triumphs and setbacks. The sessions are designed to inspire the next generation of start-ups. By hearing exactly how an idea transformed from a spark into a fully-fledged business, guests will get an insider look into how to secure funding and how to make a profit from a simple passion.

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Topics: Weekly Stories

How artificial intelligence is set to revolutionise e-commerce

Posted by Lauren Sharkey on Jun 7, 2018 1:55:17 PM

Online retailers face many struggles. Acquiring customers is one, keeping them on a site is another, and actually landing a sale is the last. All of these are major hurdles that can easily be overcome thanks to new artificial intelligence (AI) technology.

Take the issue of abandoned shopping carts. In 2017, it was estimated that a huge $4 trillion worth of merchandise was left in online shopping carts by customers who either forgot about their potential purchase or simply left the site uninspired. So how do you retain these customers and turn that loss of income into rising profits?

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Topics: Weekly Stories

Commercialising Cannabis

Posted by Charlie Gilbert on Jun 7, 2018 11:09:28 AM

The legal cannabis era is here. Our new Spotlight Trend reveals how it will mature into a multi-billion-dollar opportunity that will disrupt industries as varied as hospitality, beauty and pets.

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Topics: Weekly Stories

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