Weekly Stories

Value Versus Volume: The Branded Journey

Posted by Grace Howard on Apr 24, 2017 4:04:48 PM

 


Gen Z consumers are more interested in brand authenticity than their predecessors, meaning that brands are increasingly prioritising their core values – rather than the expansion of product volume – to drive global growth and profit from the inside out. Here, we consider the ways fashion brands are building their fan bases through storytelling, digital engagement, store staff education and more.

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The New Fashion is Health and Wellness

Posted by Grace Howard on Apr 21, 2017 1:41:09 PM

 

Overworked, stressed out and struggling to juggle your work life balance- the norm of modern life. The rapid growth of the health and wellness market has tapped into all the symptoms of struggling millennials to become a booming market for boutique workouts, and feel good fast concepts. We’ve taken a look at three brands who are capitalising on our need for health and wellness.  

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Achieving Cult Beauty: Indie Brands Rule

Posted by Grace Howard on Apr 4, 2017 11:22:00 AM

 

The democratisation of the beauty business has ushered in a new wave of niche brands that are beginning to dominate the market. Cult beauty is booming, and we haven’t yet reached its peak. Here, we take a look at some of the savvy beauty brands that have found success in keeping up with digital trends and the lucrative millennial market.

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Topics: Weekly Stories

Retail & IoT: Product Meets Service

Posted by Stefanie Dorfer on Mar 30, 2017 5:05:55 PM

 

The evolution of IoT technology, where devices and digitised products can communicate with one another, is creating a rich new world of brand engagement opportunities. Smart products are linking to reviews, content, rewards and provenance traceability – extending brand reach far beyond purchase. 

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SXSW 2017: Tech Takeaways From AI To Blockchain For The Fashion And Retail Industries

Posted by Rachel Arthur on Mar 28, 2017 1:45:52 PM

 

It was one very simple sentence that won SXSW this year: “We explore, or we expire,” said astronaut Buzz Aldrin, who is of course known for the Apollo 11 mission and being one of the first two humans to land on the moon. He was talking about further space travel and the push for us to become a two planet species by also inhabiting Mars. But in its simplest form, that same sentiment could be turned to business today and the need for new ways of thinking in order to survive.


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Neutral Works: 360° Hybrid Wellbeing Concept Store, Tokyo

Posted by Stefanie Dorfer on Mar 14, 2017 1:00:00 PM

 

Tokyo-based multi-brand sportswear manufacturer and retailer Goldwin has opened a hybrid ‘remedy hub’/concept store in which all retail and gym elements are anchored in the benefits of achieving a neutral body-mind state. The premise, according to the brand, is that neutrality is the key to unlocking inner power.

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Female Focus: Puma’s One-Day Women-Only Hub

Posted by Stefanie Dorfer on Mar 13, 2017 11:54:07 AM

 

On March 9 – the day after International Women’s Day – Puma will host a one-day workout and athleisure experience in London billed as a platform for female empowerment. The move taps into the appetite for brand experiences that celebrate and support women.

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Community Comes First: The New Retail Norm

Posted by Grace Howard on Mar 7, 2017 4:50:49 PM

 

Fashion still matters to the new generation of shoppers but, for brands, adopting a ‘style over substance’ approach to retailing is no longer enough. Consumers see more value than their predecessors in emotional empowerment – and nothing forms a stronger bond between the brand and their consumer than sharing experiences and feeling a sense of community. Because of this, brands are having to rethink their in-store and online output, with a newfound focus on building a retail environment that can satisfy the inspired (if a little distracted) minds of their target market.

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Speaker Q&A: Jason Angsuvarn, Jason Markk

Posted by Faith Robinson on Feb 27, 2017 4:21:39 PM

 

Jason Markk is disrupting the world of sneaker cleaning - making premium shoe care products for all the “sneakerheads” out there, as well as offer a drop-off shoe cleaning service at their Los Angeles-based flagship store (which also doubles up as an events space). We caught up with Founder Jason Angsuvarn ahead of him speaking at our London Summit on May 16-17th.

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Gap X Tango: Advanced AR Dressing Room Concept

Posted by Stefanie Dorfer on Feb 21, 2017 2:37:33 PM

 

Gap has piloted a soon-to-be-rolled-out, fully shoppable augmented reality (AR) app that lets shoppers try on clothes remotely, showing them in context and adjusting to the consumer’s size.

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