Weekly Stories

Gap X Tango: Advanced AR Dressing Room Concept

Posted by Stefanie Dorfer on Feb 21, 2017 2:37:33 PM

 

Gap has piloted a soon-to-be-rolled-out, fully shoppable augmented reality (AR) app that lets shoppers try on clothes remotely, showing them in context and adjusting to the consumer’s size.

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Topics: Weekly Stories

New Loyalty for the Always-On Consumer

Posted by Katie Baron on Feb 16, 2017 10:00:00 AM

 

Today’s consumers are spoilt for choice, with an endless number of brands to choose from, most of them offering discounts to lure in new shoppers. And therein lies the tyranny of choice: when we have so many options, staying loyal to a mere handful of brands seems impossible, especially when social media – and the digitisation of the fashion industry in general – means that new brands can be conceived overnight.

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Retail Futures: Blockchain’s Trust-Boosting Opportunity

Posted by Katie Baron on Feb 14, 2017 4:10:53 PM

 

Walmart’s trial of Blockchain technology in China looks set to shift it from an interesting-sounding yet entirely enigmatic phenomenon to an innovation with major retail relevance. 

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The Intelligent Future of AR in Beauty

Posted by Grace Howard on Feb 9, 2017 4:07:44 PM

 



Last year AR App Pokemon Go set the world into an gaming frenzy– but, what are the other applications for AR, and how has it become a buzzword in the beauty world? Tech corporations and beauty brands alike have realised that AR can add a more interactive element to the beauty buying and browsing experience, both at home and in-store, and have responded with successful apps that replicate the look of a fully ‘made-up’ face and smart mirrors that can help to improve our beauty routines. So, what are today’s biggest AR trends in the world of beauty tech, and what can we expect to see more of in the future?

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Fabletics: Subscription E-tail Gets Experiential

Posted by Stefanie Dorfer on Feb 2, 2017 3:43:38 PM

US athleisure e-tailer Fabletics has introduced an experiential component to the upper level of its two-tier subscription model – giving ‘VIPs’ exclusive access to shoppable fitness videos and discounts on wellness retreats and products.

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E-Tailer Tmall’s Physical Flagship, China

Posted by Marta Podeszwa & Katie Baron on Jan 31, 2017 12:14:28 PM

Chinese super e-tailer Tmall (responsible for 47% of global e-commerce sales in 2016 – eMarketer) has unveiled a visually extravagant, discovery-oriented physical retail space called Jooos Fitting Room in Hangzhou, Eastern China.

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Price Negotiation Tech Plays to Disloyalty Culture

Posted by Stefanie Dorfer on Jan 26, 2017 10:30:18 AM

Boosting conversion rates and keeping even the most budget-conscious shoppers on board, US multi-brand watch e-tailer Savvy Watch has introduced PriceWaiter – an e-commerce price negotiation technology.

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Magic Mirror Shoppable Beauty Tutorials

Posted by Marta Podeszwa & Katie Baron on Jan 25, 2017 9:28:33 AM

US department store Neiman Marcus has installed interactive mirrors in 21 of its US outlets – enabling consumers to record personalised beauty tutorials in-store, and replay and shop directly from them later.

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Decoded Fashion: Singapore Summit

Posted by Grace Howard on Jan 19, 2017 10:42:57 AM

On March 16th, fashion and tech heavyweights from Southeast Asia and beyond will gather at the launch of FUZE Fashion Technology 2017: Decoded Fashion Singapore Summit. The summit will revolve around the theme ‘Defining Futures: Incoming Tech for Fashion Innovation,’ and our roster of expert speakers will be considering key emerging processes, as well as current trends, in the world of fashion tech.

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Dept. Stores Tap Jan Wellness Surge With Events & Editorial

Posted by Stefanie Dorfer on Jan 16, 2017 12:45:00 PM

With consumer appetite for wellness still booming and global athleisure sales predicted to rise by 30%+ to $350bn in 2020 (Morgan Stanley, 2015), it’s little surprise that most US and UK department stores’ new year-based initiatives focused overwhelmingly on fitness and health. But there was also an interesting eco-ethical nod, trading on a resolve to consume more ‘consciously’.

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Topics: Weekly Stories

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