Weekly Stories

Neutral Works: 360° Hybrid Wellbeing Concept Store, Tokyo

Posted by Stefanie Dorfer on Mar 14, 2017 1:00:00 PM

 

Tokyo-based multi-brand sportswear manufacturer and retailer Goldwin has opened a hybrid ‘remedy hub’/concept store in which all retail and gym elements are anchored in the benefits of achieving a neutral body-mind state. The premise, according to the brand, is that neutrality is the key to unlocking inner power.

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Female Focus: Puma’s One-Day Women-Only Hub

Posted by Stefanie Dorfer on Mar 13, 2017 11:54:07 AM

 

On March 9 – the day after International Women’s Day – Puma will host a one-day workout and athleisure experience in London billed as a platform for female empowerment. The move taps into the appetite for brand experiences that celebrate and support women.

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Community Comes First: The New Retail Norm

Posted by Grace Howard on Mar 7, 2017 4:50:49 PM

 

Fashion still matters to the new generation of shoppers but, for brands, adopting a ‘style over substance’ approach to retailing is no longer enough. Consumers see more value than their predecessors in emotional empowerment – and nothing forms a stronger bond between the brand and their consumer than sharing experiences and feeling a sense of community. Because of this, brands are having to rethink their in-store and online output, with a newfound focus on building a retail environment that can satisfy the inspired (if a little distracted) minds of their target market.

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Speaker Q&A: Jason Angsuvarn, Jason Markk

Posted by Faith Robinson on Feb 27, 2017 4:21:39 PM

 

Jason Markk is disrupting the world of sneaker cleaning - making premium shoe care products for all the “sneakerheads” out there, as well as offer a drop-off shoe cleaning service at their Los Angeles-based flagship store (which also doubles up as an events space). We caught up with Founder Jason Angsuvarn ahead of him speaking at our London Summit on May 16-17th.

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Gap X Tango: Advanced AR Dressing Room Concept

Posted by Stefanie Dorfer on Feb 21, 2017 2:37:33 PM

 

Gap has piloted a soon-to-be-rolled-out, fully shoppable augmented reality (AR) app that lets shoppers try on clothes remotely, showing them in context and adjusting to the consumer’s size.

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New Loyalty for the Always-On Consumer

Posted by Grace Howard on Feb 16, 2017 10:00:00 AM

 

Today’s consumers are spoilt for choice, with an endless number of brands to choose from, most of them offering discounts to lure in new shoppers. And therein lies the tyranny of choice: when we have so many options, staying loyal to a mere handful of brands seems impossible, especially when social media – and the digitisation of the fashion industry in general – means that new brands can be conceived overnight.

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Retail Futures: Blockchain’s Trust-Boosting Opportunity

Posted by Katie Baron on Feb 14, 2017 4:10:53 PM

 

Walmart’s trial of Blockchain technology in China looks set to shift it from an interesting-sounding yet entirely enigmatic phenomenon to an innovation with major retail relevance. 

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The Intelligent Future of AR in Beauty

Posted by Grace Howard on Feb 9, 2017 4:07:44 PM

 



Last year AR App Pokemon Go set the world into an gaming frenzy– but, what are the other applications for AR, and how has it become a buzzword in the beauty world? Tech corporations and beauty brands alike have realised that AR can add a more interactive element to the beauty buying and browsing experience, both at home and in-store, and have responded with successful apps that replicate the look of a fully ‘made-up’ face and smart mirrors that can help to improve our beauty routines. So, what are today’s biggest AR trends in the world of beauty tech, and what can we expect to see more of in the future?

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Fabletics: Subscription E-tail Gets Experiential

Posted by Stefanie Dorfer on Feb 2, 2017 3:43:38 PM

US athleisure e-tailer Fabletics has introduced an experiential component to the upper level of its two-tier subscription model – giving ‘VIPs’ exclusive access to shoppable fitness videos and discounts on wellness retreats and products.

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E-Tailer Tmall’s Physical Flagship, China

Posted by Marta Podeszwa & Katie Baron on Jan 31, 2017 12:14:28 PM

Chinese super e-tailer Tmall (responsible for 47% of global e-commerce sales in 2016 – eMarketer) has unveiled a visually extravagant, discovery-oriented physical retail space called Jooos Fitting Room in Hangzhou, Eastern China.

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