Weekly Stories

Authenticity & Adventure: Using Data to Deliver

Posted by Grace Howard on Aug 21, 2017 4:14:39 PM

Leveraging customer data effectively is a key area of interest for retail companies right now, in order to help their brands stand out in a crowded market. IBM has reported that 94% of retail executives intend to invest in ‘cognitive computing’ to provide a more personalised shopping experience to customers. So which brands are already doing this, and how are they making it work?

Read More

Topics: Payment Services, Personalisation, data, Consumer Data

Could smartphone-only be the future of how we shop?

Posted by Grace Howard on Aug 15, 2017 10:33:05 AM

As new statistics show that smartphone searches related to fashion retail have continued to rise throughout the second quarter of 2017, it seems that consumers are more on board than ever with the idea of shopping on their phones. Here, we take a look at some brands that are innovatively using mobile and turning it into revenue. Could smartphone-only be the future of how we shop?

Read More

Topics: Mobile Retailers, mobile shopping, Retail Store

The Human Element: Maximising Your Physical Store

Posted by Grace Howard on Aug 11, 2017 10:40:59 AM

As bricks and mortar retail stores struggle to maintain footfall, we examine three brands that are fighting back by trying to encourage consumers to hit the high street by doing things a little differently.

Read More

Topics: Retail Store

Conversational Commerce: Tommy Hilfiger’s Video Ad Chatbot

Posted by Stefanie Dorfer on Aug 2, 2017 2:30:41 PM

American fashion brand Tommy Hilfiger has collaborated with French video-ad start-up Teads and San Francisco-based AI-messaging experts Msg.ai to extend its chatbot beyond Facebook Messenger into a video advert.

Read More

Topics: Stylus

We Can't Talk About Beauty and Not Mention Millennials

Posted by Grace Howard on Aug 1, 2017 3:00:00 PM

While the old adage dictates that beauty is only skin deep, the business of beauty continues to boom. And, with new, young brands blossoming on social media, we can’t talk about the beauty biz and not mention millennials. Here, we take a look at some brands that are working to captivate the millennial market through imagery, messaging, social media and more.

Read More

Topics: Weekly Stories

How Brands are Using a Personalised Touch to Offer Consumers What They Really Want

Posted by Grace Howard on Jul 26, 2017 11:48:29 AM


One argument against retail’s increasingly digitised nature, and the increasing number of brands starting out (and remaining) online, is that you can’t really replicate the ‘personal’ touch of an in-store experience over a screen. Here, we take a look at three companies that are tuning in closely to their customers, both online and offline, to offer them what they really want, through mediums like subscription services, ‘try before you buy’ offerings and real-world creative collaborations.

Read More

Topics: Weekly Stories

These tech tools are allowing consumers to shop more ethically

Posted by Celia Fernandez-Carnicero on Jul 21, 2017 1:59:54 PM


Forward-thinking tech solutions, developed from a desire for ethical consumption, are beginning to help people shop more sustainably.

Read More

Topics: Weekly Stories

The digitally born brands making brick-and-mortar work

Posted by Grace Howard on Jul 17, 2017 2:01:46 PM


When shopping online offers efficiency and a wealth of choice, with minimal effort required beyond the tapping in of card details, it’s easy to see why consumers are opting to shop from home rather than head out to the high street. And, now that their potential customers are more than comfortable with e-commerce, new brands can start up quickly by purchasing a domain name. For some however, the lure of the in-store experience has proved too lucrative as digitally born brands make the move to bricks-and-mortar. Here, we look at three companies who’ve gone offline: how are they making it work? 

Read More

Topics: pop-up retail, in store experience, Retail Store, Bricks-and-mortar, Weekly Stories

New app Packagd is helping brands monetise the unboxing craze

Posted by Stefanie Dorfer on Jul 12, 2017 10:43:22 AM


Unboxed, its new video app, combines unboxing with two other booming consumer traits: social viewing/messaging and buying in-app.

Read More

Topics: Weekly Stories

Defying Retail: Beauty Doors Keep Opening

Posted by Grace Howard on Jul 10, 2017 2:48:38 PM


To say that technology has changed the way that we shop is an understatement, but we shouldn’t assume the worst about the future of bricks-and-mortar retail. As consumer beauty spending is on the rise, so are the openings of new beauty stores. So how are brands ensuring that their customers are hyped to come through their doors, when they could just as easily shop online?

Read More

Topics: Weekly Stories

Subscribe to Email Updates

Posts by Topic

see all

Follow Decoded Fashion