Weekly Stories

Style.com: Too Little, Too Late?

Posted by Grace Howard on Jun 20, 2017 3:13:58 PM

 


Eyebrows rose across the fashion industry when, in April 2015, it was announced that Conde Nast would rebrand Style.com as a luxury e-commerce destination, in an attempt by the publishing behemoth to create new revenue streams, compensating for declining print sales brought about by the digital age. The news came following a reshuffle in November 2014 that saw Conde reacquiring Style.com from Fairchild Fashion Media; before Fairchild purchased the online fashion destination in 2010, Style.com launched under the Conde Nast umbrella, and acted as a homepage for Vogue and W before their own websites opened.

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Topics: Weekly Stories

CBC x Decoded Fashion

Posted by Grace Howard on Jun 16, 2017 9:21:11 AM

 


The creative industries are fast-expanding sectors – in the UK, it’s estimated that creative industries add almost £90bn a year to the country’s economy – so it’s important that burgeoning entrepreneurs working in creative fields receive adequate support and insight to achieve their potential. This year, Decoded Fashion have teamed up with the Creative Business Cup to show support for it’s exciting network of innovative entrepreneurs, investors and global markets.

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Topics: Weekly Stories

Dept. Stores Unveil Ultimate Wellness Venues

Posted by Katie Baron on Jun 8, 2017 9:45:06 AM

 


Two high-profile department stores have launched brand new wellness destinations designed to mainline the booming consumer appetite for all things wellbeing.  

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Topics: Weekly Stories

24 Sèvres: LVMH Embraces Frenemy-Inflected E-Tailing

Posted by Katie Baron on Jun 7, 2017 11:54:07 AM

 


Operating loosely on the ‘frenemy’ associations described in Renegade Retail – where competitor brands buddy up for mutual benefit – luxury brand powerhouse LVMH is launching a multi-brand e-commerce platform called 24 Sèvres. The platform hopes to satisfy the appetites of increasingly brand-disloyal consumers, since it includes brands that sit outside the LVMH portfolio.

24Sèvres.com will go live in mid-June, with LVMH’s new chief digital officer, Ian Rogers – formerly of Apple – at the helm.

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Topics: Weekly Stories

How Can High Street Retailers Retain an Edge over Cheap E-Commerce Competitors?

Posted by Grace Howard on Jun 6, 2017 10:20:59 AM

 


A new generation of online-based retailers are nailing the ‘fast fashion’ market by making it even faster, and high street stalwarts are increasingly unable to keep up with their e-commerce competitors’ shrinking lead times and low prices. So how can ‘traditional’ high street retailers retain a competitive edge over fast fashion’s new guard?

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Topics: Weekly Stories

Visual Search Technology: The Next Big Thing in Fashion Retail?

Posted by Grace Howard on Jun 1, 2017 9:46:25 AM

 


We live in a visual-centric society. Words are commonly replaced with emojis, teenagers keep up with the news through Snapchat Discover channels, and our Facebook feeds are now cluttered with videos and Instagram embeds instead of lengthy status updates. It makes sense, then, that our online research habits are moving the same way. Visual search technology is on the rise, and it’s a particularly promising prospect for the image-focused fashion retail sector.

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Topics: Weekly Stories

Decoded Fashion, London 2017: Start-Ups to Watch

Posted by Stefanie Dorfer on May 31, 2017 10:09:06 AM

 


A hotbed of innovation merging fashion, retail and technology, Decoded Fashion’s London Summit welcomed a vast number of start-ups, all stating their cause. We spotlight our top four. 

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Topics: Weekly Stories

‘Second Life’ Retail Concepts: Repair, Resell, Recycle

Posted by Stefanie Dorfer on May 23, 2017 10:29:53 AM

 


Responding to a generation of consumers oversaturated with ‘stuff’, shrewd brands are tapping into the global growing desire for sustainable business practices and an upheaval of throwaway culture – with ‘loop-closing’ retail concepts anchored in repair, recycling and recommerce. 

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Topics: Weekly Stories

Value Versus Volume: The Branded Journey

Posted by Grace Howard on Apr 24, 2017 4:04:48 PM

 


Gen Z consumers are more interested in brand authenticity than their predecessors, meaning that brands are increasingly prioritising their core values – rather than the expansion of product volume – to drive global growth and profit from the inside out. Here, we consider the ways fashion brands are building their fan bases through storytelling, digital engagement, store staff education and more.

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Topics: Weekly Stories

The New Fashion is Health and Wellness

Posted by Grace Howard on Apr 21, 2017 1:41:09 PM

 

Overworked, stressed out and struggling to juggle your work life balance- the norm of modern life. The rapid growth of the health and wellness market has tapped into all the symptoms of struggling millennials to become a booming market for boutique workouts, and feel good fast concepts. We’ve taken a look at three brands who are capitalising on our need for health and wellness.  

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Topics: Weekly Stories

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