Weekly Stories

Speaker Q&A: Trinny Woodall, Founder, TRINNY LONDON

Posted by Mollie Lloyd on May 24, 2018 9:57:13 AM

We caught up with Trinny Woodall ahead of her appearance at Stylus presents Decoded Future London to talk streamlined beauty, customer loyalty and launching your own brand.

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Vodka Brand Launches Clean-Air Bar

Posted by Laura Swain on May 23, 2018 11:54:10 AM

 Dutch vodka brand Ketel One has teamed up with London bar No 29 Power Station West to launch the city's first clean-air bar. The space was designed to help Londoners escape from city pollution, and learn how house plants can improve living standards.

The bar is filled with plants that Nasa has found to be effective at removing toxins from the air, including aloe vera, weeping fig, rubber plants and Boston fern. All plants have been supplied by local London urban farm Patch.

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Speaker Q&A: Ebru Ozkucuk Guler, Senior CSR Executive, ISKO

Posted by Mollie Lloyd on May 23, 2018 9:26:17 AM

We caught up with Ebru ahead of her appearance at Stylus presents Decoded Future London to talk sustainability, ethical behaviour and how the fashion industry can make a difference.

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How mindfulness is the key to a young consumer's heart

Posted by Lauren Sharkey on May 22, 2018 11:03:47 AM

It’s a well-known fact that the millennial generation would rather shell out money for memorable experiences, rather than simple material goods. A study of 18-34 year olds carried out by Eventbrite found that 66% of young people said they felt more fulfilled by live experiences than possessions. Whether it’s an all-out trip involving a mixture of fun and education or an hour-long class that’ll teach them new skills, it’s clear that this new category of consumer requires more than a quick purchase.

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The power of honest beauty

Posted by Lauren Sharkey on May 10, 2018 10:52:10 AM

Honesty is the best policy, so goes the saying. Entrepreneurs in the beauty sphere are finally waking up to the importance of transparency including the rights of consumers to know where their products are coming from and the need to make brand messages clear in the online world.

The democratisation of beauty is becoming ever more powerful when it comes to decision-making. With Rihanna’s diverse Fenty Beauty set to beat the sales of Kylie Jenner and Kim Kardashian, skincare and make-up brands need to focus on the needs of specific consumers - rather than the masses - to ensure profitability.

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Ikea Predicts The Future of Fast Food

Posted by Laura Swain on Apr 25, 2018 3:14:26 PM

 

Ikea's research and innovation lab Space10 has devised a menu of five fast-food dishes that tackle issues surrounding the predicted world food crisis, focusing on waste, obesity and scarcity.

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How the experience economy has changed the game

Posted by Charlie Gilbert on Apr 23, 2018 4:38:11 PM

 “In the west,” Ikea’s then head of sustainability said in January 2016, “we have probably hit peak stuff.” Steve Howard was certainly on to something – since then, consumers have spent less on stuff and more on experiences.

In its annual analysis of UK consumer spending, Barclaycard revealed that, during 2017, Brits spent 10.2%, 12.6% and 3.3% more on eating out, entertainment, and travel respectively. Spending at department stores, by contrast, declined by 3.6%, while 2.6% less was spent on women’s clothing, and 5% less on consumer electronics.

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Depop’s Hybrid Store Doubles as Brand Comms HQ

Posted by Marta Podeszwa & Stefanie Dorfer on Apr 18, 2018 2:18:28 PM

 

Depop, a British reselling platform inspired by social media, has opened its first mixed-purpose retail format in Los Angeles. 

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Shiseido’s Tiered Beauty Playground Spoils Loyal Consumers

Posted by Natasha Fish on Apr 16, 2018 12:08:15 PM

 

Japanese beauty brand Shiseido has redesigned its flagship The Store in Ginza, Tokyo, creating a tiered retailing ecosystem that reinforces brand loyalty.

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How are AI and virtual experiences transforming the beauty industry?

Posted by Grace Howard on Apr 10, 2018 12:15:00 PM

 

Anyone who’s tried to buy a lipstick or a foundation online, only to be disappointed by the shade once it turns up on their doorstep, will attest to the fact that buying beauty online isn’t often an easy ride. However, things are changing. Thanks to deep data and machine learning, it’s becoming increasingly possible to find products that work without having to head into a physical store to sample them first.

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