Weekly Stories

What Will the Train of the Future Look Like?

Posted by Laura Swain on Nov 9, 2018 4:47:47 PM

Public transport networks are enabling consumers to enhance their journey time by offering flexible spaces that blend work, home and transport. During Dutch Design Week 2018, Dutch national railway company NS presented its creative vision for the train of tomorrow. 

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Topics: Weekly Stories

Etsy's Good Store Advocates Conscious Consumerism

Posted by Stefanie Dorfer on Nov 8, 2018 5:00:34 PM

Etsy, the global e-marketplace for independent makers, came offline last week with a three-day London pop-up featuring products and workshops – a Holiday warm-up to elevate craft and promote mindful consumerism. Not only did the Good Store put UK makers on the map, it also emphasised omnichannel storytelling. 

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Topics: Weekly Stories

High-Tech Grocery & Dining Concept: Habitat by Honestbee

Posted by Stefanie Dorfer on Oct 26, 2018 10:30:00 AM

Singaporean online grocery marketplace Honestbee has expanded into bricks-and-mortar with a tech-enabled supermarket and dining concept that embraces a convenient, yet slower pace of shopping for everyday necessities. 

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Topics: Weekly Stories

How Brands Can Give Women a Seat at the Table

Posted by Lauren Sharkey on Oct 25, 2018 10:55:16 AM

Sticking a feminist slogan on a white T-shirt and reaping the rewards just doesn’t cut it anymore. Women have wizened up to the marketing tactics of brands, rightfully expecting more than shallow words and false promises. Businesses would do well to stay on the right side of the female spending power which is estimated to be around $18 trillion globally.

To truly capture (and more importantly, keep) the attention of women across the world, companies need to dig a little deeper. Their policies and products must prioritise equality and sustainability; their CEOs and presidents must step outside of the boardroom and strive to educate and empower.

Some brands have learned the hard way how not to do things. One false move and the entirety of Twitter will be waiting on the office doorstep. But how can businesses grow with women in mind? An upcoming panel talk at the Decoded Future New York Summit will unravel the exact answers to that question.

 The president of footwear brand Keds, Gillian Meek, will be discussing how a company with more than 100 years’ experience in the retail industry has managed to stay alive while championing up-and-coming female creatives and entrepreneurs. With an all-female leadership team, Keds’ tagline is Ladies First. It’s not a meaningless motto but a message of inclusivity, accessibility and collaboration.

THINX’s CEO Maria Molland will also be giving her thoughts. She inherited a brand that had been embroiled in controversy thanks to reports of poor company culture. Focusing on period-proof underwear, its product was already inherently woman-friendly. But that wasn’t enough to secure applause. In the past year, Molland has ensured no women is excluded, introducing underwear lines for all ages and circumstances. The company is also giving back to the younger generation, educating both boys and girls about reproductive health.

The conversation will be moderated by NYLON’s editor-in-chief Gabrielle Korn and will supply entrepreneurs and established business owners with the ins and outs of workplace female empowerment. It’s time to close the inequality gap once and for all.

This Decoded Future New York Summit session will take place on November 2. Tickets and more information can be found here.


Written by Lauren Sharkey
Image source: Adweek 

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Topics: Weekly Stories

How To Meet Modern Society's Most Innovative Start-Ups

Posted by Lauren Sharkey on Oct 24, 2018 5:08:00 PM

A great start-up offers a solution to a problem. And with venture capital investment in start-ups rising to its highest level in the US last year, more and more entrepreneurs are switching on the innovative side of their brains in the hopes of swiftly becoming a staple in a particular industry.

The fashion, luxury and retail markets are all booming with such companies. Many focus on the technological side of problem-solving; an element that has been sorely missing in all three sectors in recent years.

Intesa Sanpaolo is committed to showing the future of these industries with its second StartUp Initiative FashionTech Showcase. Set to take place in New York this November, the one day event welcomes corporate bodies, investors and the like.

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Topics: Weekly Stories

The urgent need for positive technology

Posted by Lauren Sharkey on Oct 11, 2018 9:49:25 AM

Technology has pervaded our lives. And it’s never going to go away. Those two statements are fact. But what humans have finally had enough of are websites and apps that steal their information and use it for their own selfish means, rather than for the greater good.

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Topics: Weekly Stories

The future for fashion retailers is the cloud

Posted by Lauren Sharkey on Oct 10, 2018 9:52:51 AM

With customer bases growing each and every day, many retailers are struggling to keep up with demand. This is especially true for fashion brands that started life as nothing but a physical store. Now, these companies are dealing with online sales from their own sites as well as third parties such as Amazon.

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Topics: Weekly Stories, omnichannel, retail, Online Retail

Amazon Uses Consumer Data as a Selling Point in Latest Store

Posted by Stefanie Dorfer on Oct 8, 2018 10:12:29 AM

 

An insatiable, social-media-fuelled appetite for everything new is driving the value of store concepts that resemble micro exhibitions of hyper-curated edits. Along these lines, Amazon is re-entering the physical retail space with a 370 sq m Manhattan store that makes high online ratings a key selling point – keeping consumers ‘in the know’.

 

 

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Topics: Weekly Stories

Dirty Lemon Lets You Pay Later by Text

Posted by Marta Mąkolska on Oct 1, 2018 10:37:14 AM

Trendy health-focused New York beverage brand Dirty Lemon has opened a checkout-free store in Manhattan's Tribeca called Drug Store, where it's trusting consumers to grab a drink, leave, then pay later by text at their convenience.

 

 

 

 

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Topics: Weekly Stories

Select Online, Try In-Store: Personalised Fitting Rooms

Posted by Marta Mąkolska on Sep 17, 2018 2:42:44 PM

We highlight a slew of fresh retail concepts that merge physical and digital commerce in highly personalised ways, offering consumers speedy product try-on and tailored recommendations.

 

 

 

 

 

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Topics: Weekly Stories

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