Weekly Stories

Retail: New Store Navigation Tools

Posted by Stefanie Dorfer on Dec 13, 2017 9:43:23 AM

With consumers turning to their phones for information (83% believe this makes them more knowledgeable than store associates – Tulip Retail, 2017), shrewd brands are making mobile the default in-store interface. We highlight 2017’s best innovations for product detection and route navigation.

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Topics: in store experience, navigation

Service-Led Seduction: John Lewis’ Super-Service Flagship

Posted by Stefanie Dorfer on Nov 24, 2017 2:43:24 PM

Acknowledging the rising value of both an experiential and an assistance-based economy, British department store John Lewis is seeking to maximise the power of its physical stores by ramping up the services they offer.

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Topics: customer service, user experience

Skin Imaging Technology and the Retail Consultation: Helping Brands Enhance the Customer Experience

Posted by Grace Howard on Nov 13, 2017 2:25:34 PM

A recent GlobalData report revealed that, in the UK alone, the health and beauty market is forecast to grow more than 21% over the next five years, and according to Marketresearch.com, skincare awareness and consciousness are some of the driving forces behind the booming industry. The beauty industry as a whole is booming and as the skin care industry has witnessed a shift in demand from older consumers to a growing younger consumer base, so it’s not surprising to hear that consumer interest in skincare is trending up.

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Topics: personalization, Beauty Technology, Skincare, Canfield Beauty

Redefining (Fast) Fashion: Decoded Fashion NYC Summit, 2017

Posted by Marian Berelowitz on Nov 10, 2017 9:33:42 AM

Exploring the critical nexus of fashion, retail and tech, Decoded Fashion’s 2017 NYC edition took place on November 1-2. It focused on the evolution of mobile engagement and commerce – “Mobile opens up a vast array of [issues] we can now solve that we never could before,” said Lucinda Newcomb, vice-president of digital product for Sephora – as well as the renewed value of a bricks-and-mortar presence.

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Topics: Decoded Fashion NYC, Fashion Technology

Col-Lab: Influencer-Developed Beauty

Posted by Disha Daswaney on Nov 9, 2017 5:55:37 PM

Recently introduced to the US beauty market, Col-Lab is a new colour cosmetics venture based on community, collaboration and social media influence. Created by eight trending beauty bloggers, the brand leverages influencer cool and make-up artistry.

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Topics: Beauty Collection, influencers

Nordstrom’s Service-Only Store, LA

Posted by Stefanie Dorfer on Oct 26, 2017 12:38:49 PM

Pushing the envelope for a service-led retail economy where selling assistance is as valuable as vending products, luxury American department store chain Nordstrom has opened a prototype concept store in Los Angeles that offers nothing but professional services.

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Topics: Pop-up Shop, retail

Speaker Q&A: Bill McInnis, Head of Reebok Future, Reebok

Posted by Faith Robinson on Oct 26, 2017 12:25:41 PM

 

We caught up with Bill McInnis, Head of Reebok Future, Reebok ahead of his appearance at our New York Summit on November 1-2, to talk sneakers, sustainability and star-studded endorsements.

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Topics: Weekly Stories

Instagram Brands: Redefining the Beauty Industry

Posted by Helene Heath on Oct 25, 2017 3:24:11 PM

The beauty industry has experienced a radical shift in the past five years. We can thank Instagram for that.


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Topics: Weekly Stories

Speaker Q&A: Lucinda Newcomb, Vice President, VP of Digital Product, Sephora

Posted by Fay Cowan on Oct 18, 2017 11:39:15 AM

 

We caught up with Lucinda Newcomb, Vice President, VP of Digital Product for Sephora ahead of her appearance at our New York Summit on November 1-2.

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Topics: Weekly Stories

Beyond-Product Pop-Up Stores

Posted by Rebecca Thomson on Oct 11, 2017 2:28:36 PM

Two UK department stores have recently launched pop-ups that seek to push beyond promoting products or even the brands behind the spaces. Instead, they’re making grander social statements – reframing the purpose of transient brand spaces in the process.

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Topics: Pop-up Shop, retail

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