Weekly Stories

Select Online, Try In-Store: Personalised Fitting Rooms

Posted by Marta Mąkolska on Sep 17, 2018 2:42:44 PM

We highlight a slew of fresh retail concepts that merge physical and digital commerce in highly personalised ways, offering consumers speedy product try-on and tailored recommendations.

 

 

 

 

 

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Topics: Weekly Stories

Q&A: Sravanth Aluru, Avataar.Me

Posted by Mollie Lloyd on Sep 10, 2018 3:21:02 PM

We caught up with Sravanth Aluru, Founder & CEO of Avataar.Me to talk AI, AR and engaging with fashion consumers.

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Topics: Weekly Stories

Levi’s Customisation Pop-Up Predicts Denim Retail’s Future

Posted by Emilia Morano-Williams on Sep 6, 2018 12:36:41 PM

Levi’s is targeting custom-hungry customers at its 10-week, invite-only pop-up in Los Angeles. Shoppers use the brand’s FLX laser-printing system to design their dream jeans in minutes.

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Topics: Weekly Stories

Why wellness is the modern traveller's number one priority

Posted by Lauren Sharkey on Aug 28, 2018 10:18:55 AM

In previous years, a holiday was nothing more than a pre-packaged week abroad. A sun-filled place where you could put your feet up and do absolutely nothing. But, as with many industries, the definition of a vacation is shifting.

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Topics: Weekly Stories

This Beauty Clinic Wants to Be the Boutique Gym for Skin

Posted by Stefanie Dorfer on Aug 21, 2018 12:40:00 PM

Repeat customers are the goal of every beauty clinic. New Zealand’s Skinsmiths bills itself as a regular ‘gym for your skin’, opening seven stores in London in quick succession this year – and promoting annual membership packages at the heart of its engagement strategy.

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Topics: beauty, Weekly Stories

Social Media Taps Visual Search & AR Commerce

Posted by Stefanie Dorfer on Aug 20, 2018 10:45:09 AM

Western social media channels are learning from their Chinese counterparts, morphing into ecosystems combining search, payments, shopping and social activity. Snapchat and Facebook have both released in-app shopping features to target youth on the go, using engaging content as conversion tools.

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Topics: Weekly Stories

It's time convenience stores got a healthy upgrade

Posted by Lauren Sharkey on Aug 8, 2018 10:34:28 AM

Aimed at travellers on a road trip or locals just wanting a quick fix, convenience stores have traditionally been full of cheap and easy junk food. But this no longer appeals to the millennial and Generation Z consumer. Inundated with talk of wellness, younger generations are looking for something affordable that won’t harm their bodies or the environment around them.

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Topics: Weekly Stories

Casper’s Nap Spa Wins with Soft-Sell Approach

Posted by Emilia Morano-Williams on Aug 3, 2018 12:14:48 PM

Customers go there to sleep, not to buy mattresses. Casper, a US mattress brand, has opened a nap spa concept titled The Dreamery, using soft-sell retail tactics to position the brand as a wellness ally for consumers.

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Topics: Weekly Stories

Why brands should be exploring the plus size opportunity

Posted by Lauren Sharkey on Jul 26, 2018 1:54:04 PM

As the issue regarding the lack of plus size brands continues to be pushed to the forefront, the excuses from designers who refuse to adopt a new size spectrum sound less and less credible.

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Topics: Weekly Stories

Start-Up Repurposes Fashion Industry's Textile Waste

Posted by Chloe Frost on Jul 25, 2018 10:16:17 AM

As considerate consumption starts to gain traction in the fashion industry, more designers and brands are advocating innovative upcycling and waste-free production initiatives. Among them is the latest collection from a smart Berlin-based start-up that sees fashion’s textile waste transformed into homeware products.

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Topics: Weekly Stories

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