Weekly Stories

Kohl Kreatives' Make-Up Brushes for Motor Disabilities

Whole-Life Beauty: Four Brands to Know from Decoded Future

Foreo's AI-Powered Device Targets Teens

What Will the Train of the Future Look Like?

Etsy's Good Store Advocates Conscious Consumerism

High-Tech Grocery & Dining Concept: Habitat by Honestbee

How Brands Can Give Women a Seat at the Table

How To Meet Modern Society's Most Innovative Start-Ups

The urgent need for positive technology

The future for fashion retailers is the cloud

Amazon Uses Consumer Data as a Selling Point in Latest Store

Dirty Lemon Lets You Pay Later by Text

Select Online, Try In-Store: Personalised Fitting Rooms

Q&A: Sravanth Aluru, Avataar.Me

Levi’s Customisation Pop-Up Predicts Denim Retail’s Future

Why wellness is the modern traveller's number one priority

This Beauty Clinic Wants to Be the Boutique Gym for Skin

Social Media Taps Visual Search & AR Commerce

It's time convenience stores got a healthy upgrade

Casper’s Nap Spa Wins with Soft-Sell Approach

Why brands should be exploring the plus size opportunity

Start-Up Repurposes Fashion Industry's Textile Waste

Casino & L’Oréal Launch New Convenience Store

Asos Launches Wheelchair-Friendly Jumpsuit

Lush Launches Inclusive, Packaging-Free Foundation Worldwide

Fashion’s Future Fabrics: Brands Tap Sustainability and Tech

Fashion's Sustainability Surge: Top Picks From June

Speaker Q&A: Lisa Targett, TRIBE

Five key takeaways from ‘Stylus presents Decoded Future’

Men: Nailing the Salon Experience

The start-up stories that are well worth listening to

How artificial intelligence is set to revolutionise e-commerce

Commercialising Cannabis

Speaker Q&A: Millie Kendall MBE, CEO, British Beauty Council

How blockchain technology is securing fashion's future

Speaker Q&A: Trinny Woodall, Founder, TRINNY LONDON

Vodka Brand Launches Clean-Air Bar

Speaker Q&A: Ebru Ozkucuk Guler, Senior CSR Executive, ISKO

How mindfulness is the key to a young consumer's heart

The power of honest beauty

Ikea Predicts The Future of Fast Food

How the experience economy has changed the game

Depop’s Hybrid Store Doubles as Brand Comms HQ

Shiseido’s Tiered Beauty Playground Spoils Loyal Consumers

How are AI and virtual experiences transforming the beauty industry?

Speaker Q&A: Louise Troen, VP International, Bumble

The top 5 things to expect at ‘Stylus presents Decoded Future’

What's driving culinary culture today?

SXSW: L’Oreal Showcases Custom Foundation

Brand Stretch: How Food Enriches the Shopping Experience

Geo-Smart Drop: Snapchat X Nike

The Evolution of the Consumer: Nowhere to Hide in 2018

Air New Zealand Plans Emoji Itineraries

Speaker Q&A: Sarah Rotheram, CEO, Miller Harris

Addressing fashion’s record around sustainability

App for Alleviating Jet Lag

Nuro: Autonomous Delivery Van

Q&A: Fay Cowan, Programming & Event Director, Stylus

Hybrid Destinations: Modern Mall Concept Area15, Las Vegas

Hospitality X Magazine Collaborations

Chop-Chop London’s Inclusive Digital & Mobile Hair Salon

H&M, Zara & Asos Commit to Sustainable Practices

Retail: New Store Navigation Tools

Service-Led Seduction: John Lewis’ Super-Service Flagship

Skin Imaging Technology and the Retail Consultation: Helping Brands Enhance the Customer Experience

Redefining (Fast) Fashion: Decoded Fashion NYC Summit, 2017

Col-Lab: Influencer-Developed Beauty

Nordstrom’s Service-Only Store, LA

Speaker Q&A: Bill McInnis, Head of Reebok Future, Reebok

Instagram Brands: Redefining the Beauty Industry

Speaker Q&A: Lucinda Newcomb, Vice President, VP of Digital Product, Sephora

Beyond-Product Pop-Up Stores

Ever-Evolving Ecomm: Keeping Your Foot on the Gas

Join Decoded Fashion and THE OUTNET.COM at THE OUTNET in Residence

Speaker Q&A: Neil Waller, Co-Founder, Whalar

Teen make-up brands are on the rise

Does Authenticity Exist in an Influencer-Led World?

Supporting Female Futures with New York Fashion Tech Lab

What’s the best way to approach artificial intelligence technology?

Concierge Commerce: The Future of Online Beauty Experiences?

Rimmel has launched a voice-activated make-up app

Authenticity & Adventure: Using Data to Deliver

Could smartphone-only be the future of how we shop?

The Human Element: Maximising Your Physical Store

Conversational Commerce: Tommy Hilfiger’s Video Ad Chatbot

We Can't Talk About Beauty and Not Mention Millennials

How Brands are Using a Personalised Touch to Offer Consumers What They Really Want

These tech tools are allowing consumers to shop more ethically

The digitally born brands making brick-and-mortar work

New app Packagd is helping brands monetise the unboxing craze

Defying Retail: Beauty Doors Keep Opening

Teen Brands Reboot the Colour Pink

The Brands Forecasting Fashion's Future

Frenzy’s Phygital Drop-Zone App Taps FOMO & Tenacity

Style.com: Too Little, Too Late?

CBC x Decoded Fashion

Dept. Stores Unveil Ultimate Wellness Venues

24 Sèvres: LVMH Embraces Frenemy-Inflected E-Tailing

How Can High Street Retailers Retain an Edge over Cheap E-Commerce Competitors?

Visual Search Technology: The Next Big Thing in Fashion Retail?

Decoded Fashion, London 2017: Start-Ups to Watch

‘Second Life’ Retail Concepts: Repair, Resell, Recycle

Value Versus Volume: The Branded Journey

The New Fashion is Health and Wellness

Achieving Cult Beauty: Indie Brands Rule

Retail & IoT: Product Meets Service

SXSW 2017: Tech Takeaways From AI To Blockchain For The Fashion And Retail Industries

Neutral Works: 360° Hybrid Wellbeing Concept Store, Tokyo

Female Focus: Puma’s One-Day Women-Only Hub

Community Comes First: The New Retail Norm

Speaker Q&A: Jason Angsuvarn, Jason Markk

Gap X Tango: Advanced AR Dressing Room Concept

New Loyalty for the Always-On Consumer

Retail Futures: Blockchain’s Trust-Boosting Opportunity

The Intelligent Future of AR in Beauty

Fabletics: Subscription E-tail Gets Experiential

E-Tailer Tmall’s Physical Flagship, China

Price Negotiation Tech Plays to Disloyalty Culture

Magic Mirror Shoppable Beauty Tutorials

Decoded Fashion: Singapore Summit

Dept. Stores Tap Jan Wellness Surge With Events & Editorial

Feminism-Fuelled Retail

London Fashion Week Men’s: Signs of Changing Times?

CES 2017: Fashion and Beauty Tech Round-up

Rapid Custom Retail: Yun Eyewear Flagship, Berlin

Make-Up X Skincare: Blurring Boundaries

Destination Teen: Missguided’s Social Media Mad Flagship

Beauty Pie: Beauty Membership Models

Rapid Retail: Rebecca Minkoff Debuts Self-Checkout

Why Mobile-First is a Must for Fashion Brands in 2017

Fashion’s Festive Campaigns: The Power of Holiday Cheer

Looking Back on Black Friday

Virtual Try-On Fashion Apps Update, 2016

Decoded Fashion Milan Summit, 2016

Phygital Xmas: Blippar’s Mass-Brand AR Activation, London

Nail Retail Redefined: Wah’s High-Tech, Feminist Salon

Making Snapchat Shoppable: Will It Work?

Taobao Buy+ Update: Interactive VR Payment System

Decoded Fashion NY Summit, 2016: Up Close & Personal

Q&A: Alexis Maybank | Project September X Decoded Fashion

Editorial content for Beauty

BT Comms: Connected Store Concept

Karen Millen Launches B2B-Only Tech Concept Store

Beautifying the E-Commerce Experience

Speaker Q&A: Julie Pellet

Fashion Week Reinvents: ‘See Now, Buy Now’ Spin-Off Concepts

London Fashion Week SS17: Tech Roundup

Speaker Q&A: Christopher Ræburn, Designer & Director

Speaker Q&A: Tech Talks With Jessica Michault

Speaker Q&A: José Neves, Founder and CEO at Farfetch

NYFW: Top Tech Moments

Introducing The FROW at Decoded Fashion's NYC Summit

Speaker Q&A: Michael Kliger, mytheresa.com

ShopWithMe: Responsive Pop-Up Store Space

Smarter Storytelling: Product, Content and Beyond

Leveraging Communities: Beauty Influencers and the Power of the Crowd

Nike’s Immersive Workout Experience

Seducing the Customer Back to Bricks and Mortar

Moleskine’s Café Littéraire Demonstrates Brand Stretch

Everlane Events Focus on Commuters & Localised Partnerships

Speaker Q&A: Annie Thorp, MM.LaFleur

Dlodlo V1: World’s Lightest VR Headset

Speaker Q&A: Mary Beech, Kate Spade & Company

Social Retail: Snapchat Exclusives

Rimmel: Copycat Cosmetics AR App

Macy’s x IBM: Artificial Intelligence Shop Assistant

How Brands Are Transforming the Beauty Game With One-Stop Shops, Curation and More

Rio 2016: Bespoke Sports Wearable

Commuter Commerce: Subway Retail Update

Reimagining The Role of The Beauty Store: How Can Bricks Enhance Clicks?

Sonic Branding: Wang, Chloé & Farfetch x Apple Music

Shiseido’s Digital Kiss Mobile Promo Targets Gen Z

What Can Brands Do To Increase Mobile Conversion Rates?

Max Factor x Blippar: Contextual AR Beauty E-Tail

Story Channels ‘Disruptive’ Retail

The Bots are Coming: How is AI Shaping the Future of Shopping?

Under Armour Customises M-Commerce

Customer Service 101

ShopStyle (Almost) Monetises Snapchat

Henry Holland x Visa: AR Shopping Straight from the Body

The Brands Getting It Right In Mobile Tech

Adidas Banks on Personal Approach with Three New Initiatives

Keeping Up With The Customer: The Importance of a Sociable, Inclusive Approach

Ebay Launches VR E-Tail with Myer Department Store

The Insider Effect: Why Fashion is Falling for Snapchat

Lush App: Mood, Scent & Connection

Technology Will Save Us: Mover Kit

The Fashion Futures Award Winners 2016

Personalising Frank & Oak: Membership Retail for Men

Topshop & Asos: Fashion Tech Accelerators

Westfield x Sanderson Hotel: Virtual In-Room Retail

ASOS & Wayra UK Launch Acceleration Programme

The Topshop Challenge: Finalists Revealed

Driving Online Success

How Can Fashion Consumers Stay Engaged in the Digital Age?

Coachella 2016: Best Brand Concepts Push Digital Spin

Is the Buzz Surrounding Omnichannel Over?

Gap’s Contextual Commerce Loyalty App

Entry-Level Luxe: Rent the Runway Adds Subscription Service

Speaker Q&A: Amy Cole, Instagram

Mamas & Papas Tech-Enhanced Store Targets Millennial Parents

Why are retail heavyweights turning to fashion to expand their businesses?

True Religion Adopts Smart Service Watches

The Fashion Futures Awards Shortlist 2016

Everlane Continues Transparency Mantra With Access to New HQ

Going Offline: How Can Fashion Brands Build Physical Communities?

Decoded Fashion x TOPSHOP: The TOPSHOP Challenge

Hermes & Fornasetti: Inside Luxury

Fashion House @ SXSW: The Destination for Fashion & Tech

Zara Launches Gender-Neutral E-Tail Category

Driving Tech Innovation: What Can Fashion Learn From Beauty?

The Non-Exclusive Influencer: How Can Brands Drive Social Media Success?

Asos A-List: Tiered Rewards Scheme

Paris Fashion Week Round-up

Milan Fashion Week AW16

3ina: Instant Gratification Model

LFW: Top Tech Moments

Luxury Product Customisation Boom

New York Fashion Week FW16: Top Tech Moments

Retail Relevancy: Powder Personalises Beauty E-Tail

Watch Retail: Store Openings, USA

Is This the Democratisation of Fashion Week?

Department Stores: Wellness Drives

Revolutionary Tech Vs. Tech for Tech’s Sake

Capitalising on Chinese New Year 2016

Designer Departures: The Changing Roles of Fashion

J.W. Anderson Launches Cultural Workshops

What Did NRF 2016 Tell Us About the Future of Retail?

Selfridges Champions Sustainable Fashion

Rapha Climate ‘Vault’ Lets Shoppers Test Cycling Gear

From Grindr to Apple TV: How Tech is Changing the Way Brands Communicate

CES 2016: The Trends

CES 2016: L’Oréal’s UV Skin Patch

CES: ModiFace Updates AR Beauty Makeover Tool

Nike Goes VIP With Invite-Only Gym for Female Influencers

How Can Wearables Win Over the Fashion Industry?

The New Stand: Daily Retail Refreshes for NY Commuters

Metail x Glamour Magazine

Beauty Heroes: Philips' Ambassadors

Black Friday Week 2015: What to Expect

The North Face: Lifestyle Playspace

Blusho: Shoppable Beauty Community

Canvas & Shop: Facebook’s M-Commerce Push

Decoded Fashion Milan Preview: Editor's Video

LUISAVIAROMA CEO On The Future of E-Commerce

Fashion Futures Awards: The Winners

How Does Craftsmanship Survive in a Digital World?

How Should Retailers Be Using Tech To Their Advantage?

The Fashion Futures Awards Shortlist 2015

PFW Tech Moments

Primark Banks On Social Media for US Store Launch

Macy’s Backstage Concept Targets Millennial Moms

R29’s Immersive Brand Playground

Promoting Innovation at Milan Fashion Week

The Digital Age of Hogan: Joining Forces with #DFMilan

Lyle & Scott Jacket Enables Wearable Payments

Tech-Tastic: London Fashion Week

New York Fashion Week – Top 5 Tech Moments

5 Minutes with Under Armour

New Apps Ready for NYFW

The Line: Shoppable Virtual Reality

Givenchy Plans Public Fashion Show

5 Minutes with Tinder's Founder

End of an Era: E-tail CEO Departures

Heal’s ‘Digital Discoveries’: Digital-Physical Integration

Smartwatch With Bendable Screen

Speaker Q&A: Yael Aflalo

Model Casting App: Game Changer

‘Louboutinize’: Christian Louboutin’s Branded Photo Filters

Sephora Launches Beauty Box

The E-Brands to Watch Out For This Year

Harvey Nichols' Dept. Store Reboot

Shoppable Content: The Case For And Against

Intelligent Bikini: Digital Protection

Storytelling Successes of the Summer

AlpStories: High-Tech Beauty Store

How Can In-Store Tech Avoid Being Gimmicky?

Reformation: Fashion Recycling Made Simple

The Uber Effect: Fashion Retail’s New Benchmark

Warhol-Inspired Social Showroom

Miss Sixty x Powa Tag, Tap-to-Pay

Fan Votes Shape Topshop’s Archive Collection

How Can Technology Help Fashion Brands Say Thanks?

Beauty Boom on YouTube

In Couture Week, Brand Experience Goes Big

Pocket Personal Shopper: Mona App

The Old-School Department Stores that Offer the Best of Both Worlds

YouTube Newswire

Luxury Retail's Café Culture: Ralph Lauren’s Hybrid Flagship

Top 5 Need-To-Know Retail Tech Trends in Japan

Korean Opportunity: Dior, Seoul

All Eyes On the Boys: The Social Media Stories that Made Menswear

What Can Tech Companies Do For The Traditional Trade Show?

Fabric Futures: 3D Printing

The Social Sell: Pinterest Reveals Buyable Pins

Social Networks that Want You to Shop

The Best Quotes and Advice from the London Summit

Silicon Valley Fashion Week?: the Lowdown

The Fashion Futures Awards: the Winners

Decoded Fashion London Summit: Hussein Chalayan

Sam Lowe Speaker Q+A

Speaker Q+As: Jemima Kiss, Head of Technology at the Guardian

Style.com’s e-commerce transformation: the lowdown

Speaker Q+As: Liz Crawford, CTO at Birchbox

Why an Apple Watch App Means ASOS Is Thinking out of the Box

Can Followers Equal Sales on Social Media?

Festival Frenzy: Retailers Tap Coachella

How Can Technology in Fashion Get Beyond the Gimmicks?

Frank and Oak Embraces Fan-Backed Location Scouting

Heritage With A Social Media Spin: Clarks x WhatsApp

Luxury Groups to Get to Know Now!

Why Zalando is Europe’s biggest fashion retailer

Engagement and Relevance: SXSW 2015 Recap

Yoox and Net-a-Porter Merge: The Debrief

What live-streaming apps mean for the fashion industry

Should magazines get into E-Commerce?

Apple Watch and Other Contenders Face Off

Sephora Beauty: Omni-Channel Push

SXstyle: The Best Of The Rest

Amazon Fashion: Then, Now, Next

DECODING DATA

Decoded Fashion at SXSW: Special Events

Nike Patents VR Customisation Tool

AW15: The Best Of The Runway Tech So Far

SXSW Fashion Hacked Gallery Part II: Fashion Meets Function

SXSW Fashion Hacked Gallery Part I: Watches and Wellbeing

The Platforms Helping Young Designers Break into e-Commerce

Is Rental the New Retail in the Digital Age?

Decoded Fashion @ SXSW: Mentorship Hub and Competition

Future Proofing: Decoded Fashion’s London Summit

Download Now: Top picks for Retailer Apps

How technology helps brands do social good

London Meetup at Twitter HQ

NRF’s Biggest Innovations: A Round Up

The Homepages Of Luxury Retail: Not Dead Yet!

Digital Prowess at LC:M

Interested in working for Decoded Fashion?

What Will Social Spending Look Like In 2015?

FashionTech Predictions For 2015

Wearables First Christmas

Oh What a Year: The Best of Decoded Fashion's 2014

The Battle To Win Christmas

Wearable Tech Is Turning Old School

Is Fashion Ready For Bitcoin?

Tech And The Perfect Pout

An Open Source Approach to Design

Black Friday Shop-A-Thon Sees Fall In Revenue

What The Alibaba IPO Means For Luxury Retailers

Finalists Announced For The Beautiful Function Wearables Competition

The Kate Spade Story: A Retail Fairytale With Substance

Living In A Material World

How Can New Technology Allow Brick and Mortar to Thrive in the 21st Century?

Female CEOs Of Fashionable Tech Unite!

What Makes A Wearable Beautiful?

The Decoded Fashion Crossword

Wearables: The New Frontier of Fashion & Hardware Collaborations

The #DFMilan Fashion Pitch: Finalists Announced

Harnessing Consumer Behaviour to Boost Business

Cool Tech That Increases Sales

Creating Luxury Experience Through Mobile

The best of Tech this Fashion Month

Future Fashion: 24 Hours In A Shopping Centre

Westfield Hackathon: Ladies Take The Lead

It’s all about me...MeModel

Italy’s New Fashion Leader Jane Reeve to Speak at Milan Summit

Working Out The Tech

Lingerie Startups

Buy Buttons and Rich Pins: Monetising Social

Crowdfunding Is On The Up

The Four Bases of Online Shopping

Beacon Solutions: Helping Retailers Stay Afloat

I Dream of Google Glass

The Wearables To Watch

Augmented Beauty: The Magic Mirror

Insta-Shopping: How Startups Are Monetising Instagram

Get Your Fit On: Size ASOS

Hot Or Not? Mobile Discovery Apps

Turning The Tables: Pure E-Tailers Going Offline

Tunepics Launches

And the winner is...Loop!

Hackathon Finalists Announced

Founders Talk: New Ideas in Ecom & Mcom

Ecommerce and Technology: Changing The Way Men Shop

HEARST: Stylus Media Group Acquires Decoded Fashion

Dublin & Berlin Meetup Launches

The Wearable Technology Show

Paris Meetup Launch

Highlights: Decoded Fashion SXSW Launch

Decoded Fashion Brings Top Fashion Mentors to SXSW

42: Decoded Fashion Hackathon Finalist, Launches with Y Combinator

LFW: Tech Moments

2014 SXSW Accelerator Finalists

Lyst exclusively partners with Mary Katrantzou

Decoded Fashion at Apple HQ : The new e-commerce

Toronto Launch: The Future of Canadian Fashion

The Connected Closet

Rightster Will Livestream Decoded Fashion Forum, Wishes Luck to Fashion Hack Finalists

Zac Posen's New Looks + What that Means for WIRED

A Hacker Perspective: Recapping the World's First Fashion Hackathon

Watch the Fashion Hackathon Finalists

The Fashion Hackathon Finalists

R29 Partners With MADE Fashion for Emerging Designers

Fashion-Tech Talk: Making Gap Cool Again with Rachel Tipograph

Social Media Tips From Model Coco Rocha

Hack Talk: Spotify’s Hacker Advocate Andrew Mager

Find Me New Fashion! Rising Social Discovery

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