From high visibility storefronts to customisation bars, plus a new wave of European-originated luxury, we highlight the most inspiring recent US watch retail openings.
Based in New York’s bustling Union Square station, innovative retail concept The New Stand is providing commuters with convenience-based products, news, video content and digital deals that change on a daily basis. The move caters to modern consumers’ expectations of constant refreshes of information and inspiration.
Image source: Facebook Canvas
Continuing its push to bring retail closer into its ranks, Facebook is testing Canvas and Shop – two new mobile-oriented tools designed to make it easier for the social networking site's 1.44bn global users to discover products in-app.
The main aim of Canvas is to help streamline the mobile shopping experience, which is too often hampered by slow load times and too many steps to checkout. According to Facebook, 60% of all retailers' overall online traffic now comes from mobile, but just 12% of checkouts are completed on the devices. Using Canvas, after clicking on an advert in a news feed, users will see a full-screen experience where they can browse in-app, quick-loading multiple products from the same retailer before being redirected to that retailer's own e-commerce site to make a purchase.
French beauty retailer Sephora is gunning to become a forerunner in digital beauty retailing with the launch of an innovation lab and four new digital initiatives.
Topics: e-commerce, mobile, Innovation, mobile commerce, technology, omnichannel, fashion, social media, retail, beauty, Weekly Stories, mcommerce, fashion tech, mobile apps, instagram, ecommerce, Online Shopping, Retailing