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Emilia Morano-Williams

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Whole-Life Beauty: Four Brands to Know from Decoded Future

Posted by Emilia Morano-Williams on Nov 21, 2018 3:23:25 PM

Beauty’s wellness focus is supporting customers beyond their skincare conundrums – such as by helping shoppers stock the medicine cabinet, and championing trans consumers. We highlight the US beauty brands to watch from New York’s 2018 Decoded Future Summit (November 2).

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Topics: Weekly Stories

Levi’s Customisation Pop-Up Predicts Denim Retail’s Future

Posted by Emilia Morano-Williams on Sep 6, 2018 12:36:41 PM

Levi’s is targeting custom-hungry customers at its 10-week, invite-only pop-up in Los Angeles. Shoppers use the brand’s FLX laser-printing system to design their dream jeans in minutes.

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Topics: Weekly Stories

Casper’s Nap Spa Wins with Soft-Sell Approach

Posted by Emilia Morano-Williams on Aug 3, 2018 12:14:48 PM

Customers go there to sleep, not to buy mattresses. Casper, a US mattress brand, has opened a nap spa concept titled The Dreamery, using soft-sell retail tactics to position the brand as a wellness ally for consumers.

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Topics: Weekly Stories

App for Alleviating Jet Lag

Posted by Emilia Morano-Williams on Feb 16, 2018 4:14:33 PM

US start-up Uplift has launched an app that helps travellers alleviate jet lag naturally, according to the scientists behind the system.

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Topics: apps, travel, Innovation

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