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Fay Cowan

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Speaker Q&A: Lucinda Newcomb, Vice President, VP of Digital Product, Sephora

Posted by Fay Cowan on Oct 18, 2017 11:39:15 AM

 

We caught up with Lucinda Newcomb, Vice President, VP of Digital Product for Sephora ahead of her appearance at our New York Summit on November 1-2.

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Topics: Weekly Stories

It’s all about me...MeModel

Posted by Fay Cowan on Sep 8, 2014 5:03:14 PM

Henry Holland has come a long way since the days of selling his slogan t-shirts on MySpace (yes, we remember MySpace). This Fashion Week his eponymous fashion brand, House of Holland, have announced a tech first. Over the past few months he has been working with local fashion technology company, Metail, to come up with something quite different for the Spring/Summer 2015 show. For the first time consumers will be able to create their own ‘MeModel’, try on clothing from the catwalk in real time, and then pre-order in the right size.

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Topics: House of Holland, fit technology, henry holland, metail, technology, fashion, london fashion week, SS15, Weekly Stories

Get Your Fit On: Size ASOS

Posted by Fay Cowan on Jun 11, 2014 10:44:59 AM

As you know, Decoded Fashion have quite the passion for fit technology. We like to investigate all sizing solutions that cross our paths, so imagine our intrigue when we found out ASOS are dedicating 8 days in June to body scanning their core customers for a project called SIZE ASOS.

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Topics: Size ASOS, ASOS, Virtusize, Weekly Stories, Sizing solutions

Tunepics Launches

Posted by Fay Cowan on May 23, 2014 7:52:23 AM
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Topics: sxsw, tech, Innovate7, social network, social, fashion, justin cooke, Weekly Stories, Mike Butcher, akqa, Tunepics, instagram, Techcrunch

And the winner is...Loop!

Posted by Fay Cowan on May 14, 2014 9:16:55 AM

Yesterday fresh from the battlefield of the weekend's Fashion Hackathon five teams pitched for the chance to be crowned top hack. With just 24hrs to polish there products and prepare to present in front of William Kim, CEO of AllSaints, Caroline Rush, Chief Executive of the British Fashion Council, Designer Lulu Guinness and an audience of over 350 fashion, retail and technology professionals.

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Topics: hackathon, AllSaints, e-commerce, Innovation, winner, technology, finalists, fashion, Lulu Guinness, Weekly Stories, The British Fashion Council, Fashion Hackathon, fashion tech, Retailing

Hackathon Finalists Announced

Posted by Fay Cowan on May 12, 2014 8:50:03 AM

Over this past weekend, May 10-11, 150 programmers, entrepreneurs, graphic designers and industry experts came together to build tech that could solve relevant problems in fashion & retail. It all started with a chat with the British Fashion Council, AllSaints and Mary Katrantzou - clarifying details on how the industry works, and inspiring teams to strive towards solutions that could be applied in the immediate future.

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Topics: hackathon, AllSaints, mary katrantzou, tech, online, british fashion council, finalists, San Francisco, fashion, retail, decoded fashion, Weekly Stories, digital

Founders Talk: New Ideas in Ecom & Mcom

Posted by Fay Cowan on Apr 17, 2014 6:48:21 AM

After launching in Paris, Dublin and Berlin, it was time to head back to London for our Meetup. Having recently moved into the old White Cube gallery, what better way to settle in to our new home in Hoxton Square, than a Meetup looking at “New Ideas in Ecom and Mcom”.

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Topics: hackathon, AllSaints, british fashion council, wonderluk, Decoded Fashion Meetup, Chris Morton, Jen Rubio, lyst, Nuji, Weekly Stories, Provenance, Gemma Ebelis

HEARST: Stylus Media Group Acquires Decoded Fashion

Posted by Fay Cowan on Apr 1, 2014 1:43:45 PM

Under Stylus, Decoded Fashion will accelerate the expansion of its event series in the U.S., Europe, Asia and South America, connecting thousands of decision makers and fueling dozens of collaborations between brands and tech companies.

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Topics: Weekly Stories

Paris Meetup Launch

Posted by Fay Cowan on Mar 20, 2014 11:14:06 AM

After touching down for all of 8 hrs after SXSW, we hopped on the Eurostar to continue our European Meetup tour! First stop Paris, with the support of our local host Celine Lippi, Co-Founder of Fashion Capital Partners. With a full house at the newly opened Le Numa, it was time to discuss the ins and outs of the ever growing omni-channel.

Kicking off with an opening keynote from Google's Pauline Butor who told us an astonishing five billion queries regarding fashion and beauty are made through Google every month! She went on to demonstrate the vast amount of Google tools available to fashion brands, that can help them gather data and create content. Talking us through last years hugely successful Topshop Fashion Week campaign, which used live hangouts to create another layer of content and a live view of a model’s runway walk.

Next both iVentures Consulting and DemandWare discussed how to improve customer experience, with the connection between both physical and digital stores. iVentures Consulting gave us a preview of their eShopper Index, which brands came up top digitally? The top 5 included Zalando, Zappos, Amazon, NET-A-PORTER and Gap.

Fusalp, Vilebrequin & l’Exception debated best practices; rethinking retail with smart shopping experiences, digital windows and customer touchpoints, with a gentle reminder that at the heart of all these tech innovations still remains the physical product and of course the consumer!

The evening closed with 3 startup pitches; Shop'n'Brag, a mobile shopping app that seems to do just about everything, with augmented reality features and deal finders rolled into one; HappyBeacon, allowing retailers to interact directly with the consumer through push notifications and our final startup Bodi.me, joining the fight against returns by letting the consumer try on clothes virtually.

For all the photos from the evening, head over here and Paris, we cannot wait to return in June!

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Topics: le numa, tech, startup, Innovation, Paris, meetup, google, fashion, Weekly Stories, omni-channel

Decoded Fashion at Apple HQ : The new e-commerce

Posted by Fay Cowan on Feb 11, 2014 2:09:46 PM

Screaming girls and Sherlock Holmes, what a way to open our Apple Store Meetup. If you arrived on time, you would’ve been met with an outpour of Benedict Cumberbatch fans, as we did a swift turn around to get ready for our event.

With a full house, it was time for us to reveal our 2014 Calendar and a special opportunity for founder Liz Bacelar to tell the story behind Decoded Fashion. We unveiled our plans for SXSW and the launch of the Fashion Hackathon and Summit for London this May. Not only that, but this year we have expanded our Meetup to create a global community to uncover the best tech in fashion. January saw us head to Toronto, whilst in March we will be in Dublin, Berlin and Singapore.

Up next fit solutions go to war Fits.me and Metail- let battle commence!! With the CEO’s of both discussing different approaches to the problem of fit and how they are bringing return rates down. There is no doubt the tech is great but do customers use it? With the key issues across fit solutions being 3D representation, digitising clothes cheaply and size/shape of people against size/shape of clothing. It’s also about understanding consumer mindset and behaviour, do they need to learn to use a fit tool? And the bigger question to be asked to the retailers, do they prefer conversion sells vs reduced return? With both solutions collecting a huge database of “body shapes”, it’s clear that there is further potential in this data, yet to be put into practise. With Metail CEO Tom Adeyoola closing with "the past 5 years have been about putting infinite things on the internet, the next 5 will be about making choices”.

Diffusing the debate, CEO, Runar Reistrup introduces Depop, a mobile shopping app, that could be described as a little like Instagram with a buy button. Yes, it is another social shopping app but what stands out is it’s network of influential sellers and it’s clever use of high profile social figures to help onboard users. It’s a great way for emerging designers to sell directly to the consumer, with Designer Katie Eary using Depop to sell her designs straight from the runway.

And finally, what a breath of fresh air when ShuffleHub’s two young founders took to the stage. With a dramatic intro and a book on the floor here is Shufflehub “taking away the work and bringing the feel good” to shopping. Taking us through the UX golden rules and introducing us to a humorous testing regime on hungover friends. "We get out friends drunk, and make them sleep over" just to prove it's easy to use. Aiming for the purest and simplest browsing on the internet, one big button, easy shopping for when you don’t know what you want and also for when you do. We have a good feeling about these boys!

The podcast is now available for download on itunes.

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Topics: london, startups, tech, Depop, Fits.me, Innovation, metail, meetup, ShuffleHub, app, fashion, Fashion App, social media, decoded fashion, Weekly Stories, fashion tech, ecommerce, apple

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