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Grace Howard

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The Intelligent Future of AR in Beauty

Posted by Grace Howard on Feb 9, 2017 4:07:44 PM

 



Last year AR App Pokemon Go set the world into an gaming frenzy– but, what are the other applications for AR, and how has it become a buzzword in the beauty world? Tech corporations and beauty brands alike have realised that AR can add a more interactive element to the beauty buying and browsing experience, both at home and in-store, and have responded with successful apps that replicate the look of a fully ‘made-up’ face and smart mirrors that can help to improve our beauty routines. So, what are today’s biggest AR trends in the world of beauty tech, and what can we expect to see more of in the future?

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Decoded Fashion: Singapore Summit

Posted by Grace Howard on Jan 19, 2017 10:42:57 AM

On March 16th, fashion and tech heavyweights from Southeast Asia and beyond will gather at the launch of FUZE Fashion Technology 2017: Decoded Fashion Singapore Summit. The summit will revolve around the theme ‘Defining Futures: Incoming Tech for Fashion Innovation,’ and our roster of expert speakers will be considering key emerging processes, as well as current trends, in the world of fashion tech.

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London Fashion Week Men’s: Signs of Changing Times?

Posted by Grace Howard on Jan 12, 2017 12:00:50 PM

Last week, Sadiq Khan sang his praises of London’s fashion credentials, dubbing the capital “a truly international celebration of fashion, design and creativity” as London Fashion Week Men’s opened. In reality, many of London’s menswear designers weren’t feeling as positive as Khan. 2016 was a difficult year for everyone and, what with post-Brexit uncertainty combined with seemingly endless shifts to the fashion system, the fashion industry certainly took a hit. There was a collective feeling of solidarity amongst Christopher Shannon’s guests as he sent a ‘CS –  Constantly Stressed’ slogan sweater – a tongue-in-cheek nod to Calvin Klein’s CK logo – down the runway.

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CES 2017: Fashion and Beauty Tech Round-up

Posted by Grace Howard on Jan 11, 2017 11:52:14 AM

For some of us, January is a slow month, but not so in the world of tech, for which the start of a new year means the return of CES, the annual Las Vegas-based consumer electronics show. CES 2017 saw the opening of The Fashionware Show, a dedicated fashion tech showcase comprising of three runway shows, which helped to put fashion firmly on the agenda for 2017 along with the launch of a dedicated Beauty Tech stream. Here’s our roundup of this year’s CES fashion and beauty standouts.

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Why Mobile-First is a Must for Fashion Brands in 2017

Posted by Grace Howard on Dec 8, 2016 2:13:49 PM

 


The future of retail is mobile. However, a report compiled by NewStore has revealed that many fashion brands are missing the mark when it comes to their approach to mobile. 78% of fashion brands do not offer a shoppable mobile app, and those that do could probably do it better; an average of 21 information fields need to be completed by those wishing to make an in-app purchase. Considering consumers’ increasing desire for fuss-free checkout processes, having to divulge over 20 pieces of information before hitting the ‘Buy’ button may feel, for some, like too much of an effort?

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Fashion’s Festive Campaigns: The Power of Holiday Cheer

Posted by Grace Howard on Dec 6, 2016 1:27:44 PM



Now December is in full swing, fashion brands are quickly getting into the Christmas spirit by launching advertising campaigns in time for the holiday season. From launching campaigns with WhatsApp to featuring cameos from The Muppet Show characters, the fashion industry is becoming increasingly creative – and even good-humoured – to win consumer approval this year.

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Looking Back on Black Friday

Posted by Grace Howard on Dec 5, 2016 5:31:59 PM

 



Despite its critics, Black Friday remains one of the busiest shopping days of the year in both the US and the UK. And Black Friday alone is no longer enough, as we now have its bedfellow, Cyber Monday, and a whole week of deals surrounding November 25th, to handle. But in a retail climate that is leaning towards all-year-round discounting, do fashion retailers really need another day of deals? The industry’s overall verdict seems to be in a state of flux. In the aftermath of Black Friday and the weeks surrounding it, we took a look at the pros and cons of price-slashing on the high street and beyond.

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Making Snapchat Shoppable: Will It Work?

Posted by Grace Howard on Nov 21, 2016 3:36:21 PM


If you’re curious about where the future of fashion marketing is heading, you could do worse than look to brands like Everlane. The five-year-old retailer, known for its commitment to transparency and its loyal ‘community’ of customers, recently made another game-changing move in turning to Sweet, a Hearst-owned Snapchat Discover channel, to make some of its new product launches shoppable through a social platform.

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Q&A: Alexis Maybank | Project September X Decoded Fashion

Posted by Grace Howard on Oct 28, 2016 7:06:56 PM

 

Alexis Maybank is the Co-founder and CEO of Project September, the first entirely visual shopping platform. She has dedicated her career to building innovative and compelling online experiences that connect consumers to their passions and hobbies. We discover the impact and potentialities of her pioneering platform on brands, influencers and consumers alike.

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Editorial content for Beauty

Posted by Grace Howard on Oct 26, 2016 4:32:52 PM

  

How can brands build strong editorial content for the beauty industry?

Most editorial content is now consumed digitally and, what’s more, consumers want to consume this content whenever they like, on whatever device. This has the potential to be problematic for the beauty industry, which is quickly realising that a fresh generation of customers want their products to have a story behind them and want their favourite brands to have a distinct, relatable voice.

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