Weekly Stories

Grace Howard

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Could smartphone-only be the future of how we shop?

Posted by Grace Howard on Aug 15, 2017 10:33:05 AM

As new statistics show that smartphone searches related to fashion retail have continued to rise throughout the second quarter of 2017, it seems that consumers are more on board than ever with the idea of shopping on their phones. Here, we take a look at some brands that are innovatively using mobile and turning it into revenue. Could smartphone-only be the future of how we shop?

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Topics: Mobile Retailers, mobile shopping, Retail Store

The Human Element: Maximising Your Physical Store

Posted by Grace Howard on Aug 11, 2017 10:40:59 AM

As bricks and mortar retail stores struggle to maintain footfall, we examine three brands that are fighting back by trying to encourage consumers to hit the high street by doing things a little differently.

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Topics: Retail Store

We Can't Talk About Beauty and Not Mention Millennials

Posted by Grace Howard on Aug 1, 2017 3:00:00 PM

While the old adage dictates that beauty is only skin deep, the business of beauty continues to boom. And, with new, young brands blossoming on social media, we can’t talk about the beauty biz and not mention millennials. Here, we take a look at some brands that are working to captivate the millennial market through imagery, messaging, social media and more.

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Topics: Weekly Stories

How Brands are Using a Personalised Touch to Offer Consumers What They Really Want

Posted by Grace Howard on Jul 26, 2017 11:48:29 AM


One argument against retail’s increasingly digitised nature, and the increasing number of brands starting out (and remaining) online, is that you can’t really replicate the ‘personal’ touch of an in-store experience over a screen. Here, we take a look at three companies that are tuning in closely to their customers, both online and offline, to offer them what they really want, through mediums like subscription services, ‘try before you buy’ offerings and real-world creative collaborations.

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Topics: Weekly Stories

The digitally born brands making brick-and-mortar work

Posted by Grace Howard on Jul 17, 2017 2:01:46 PM


When shopping online offers efficiency and a wealth of choice, with minimal effort required beyond the tapping in of card details, it’s easy to see why consumers are opting to shop from home rather than head out to the high street. And, now that their potential customers are more than comfortable with e-commerce, new brands can start up quickly by purchasing a domain name. For some however, the lure of the in-store experience has proved too lucrative as digitally born brands make the move to bricks-and-mortar. Here, we look at three companies who’ve gone offline: how are they making it work? 

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Topics: pop-up retail, in store experience, Retail Store, Bricks-and-mortar, Weekly Stories

Defying Retail: Beauty Doors Keep Opening

Posted by Grace Howard on Jul 10, 2017 2:48:38 PM


To say that technology has changed the way that we shop is an understatement, but we shouldn’t assume the worst about the future of bricks-and-mortar retail. As consumer beauty spending is on the rise, so are the openings of new beauty stores. So how are brands ensuring that their customers are hyped to come through their doors, when they could just as easily shop online?

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Topics: Weekly Stories

The Brands Forecasting Fashion's Future

Posted by Grace Howard on Jul 3, 2017 4:07:47 PM


In the fashion industry, there’s nothing as sure as change. While it’s impossible to know where fashion’s future is heading, the recent movements of the disruptors and innovators are always worthy of taking notes from. We’ve taken a look into how forward-thinking brands are analysing people-powered data to improve their services, and using insight and trends to shake up their business models.

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Topics: Weekly Stories

Style.com: Too Little, Too Late?

Posted by Grace Howard on Jun 20, 2017 3:13:58 PM


Eyebrows rose across the fashion industry when, in April 2015, it was announced that Conde Nast would rebrand Style.com as a luxury e-commerce destination, in an attempt by the publishing behemoth to create new revenue streams, compensating for declining print sales brought about by the digital age. The news came following a reshuffle in November 2014 that saw Conde reacquiring Style.com from Fairchild Fashion Media; before Fairchild purchased the online fashion destination in 2010, Style.com launched under the Conde Nast umbrella, and acted as a homepage for Vogue and W before their own websites opened.

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Topics: Weekly Stories

CBC x Decoded Fashion

Posted by Grace Howard on Jun 16, 2017 9:21:11 AM


The creative industries are fast-expanding sectors – in the UK, it’s estimated that creative industries add almost £90bn a year to the country’s economy – so it’s important that burgeoning entrepreneurs working in creative fields receive adequate support and insight to achieve their potential. This year, Decoded Fashion have teamed up with the Creative Business Cup to show support for it’s exciting network of innovative entrepreneurs, investors and global markets.

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Topics: Weekly Stories

How Can High Street Retailers Retain an Edge over Cheap E-Commerce Competitors?

Posted by Grace Howard on Jun 6, 2017 10:20:59 AM


A new generation of online-based retailers are nailing the ‘fast fashion’ market by making it even faster, and high street stalwarts are increasingly unable to keep up with their e-commerce competitors’ shrinking lead times and low prices. So how can ‘traditional’ high street retailers retain a competitive edge over fast fashion’s new guard?

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Topics: Weekly Stories

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