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Grace Howard

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Style.com: Too Little, Too Late?

Posted by Grace Howard on Jun 20, 2017 3:13:58 PM

 


Eyebrows rose across the fashion industry when, in April 2015, it was announced that Conde Nast would rebrand Style.com as a luxury e-commerce destination, in an attempt by the publishing behemoth to create new revenue streams, compensating for declining print sales brought about by the digital age. The news came following a reshuffle in November 2014 that saw Conde reacquiring Style.com from Fairchild Fashion Media; before Fairchild purchased the online fashion destination in 2010, Style.com launched under the Conde Nast umbrella, and acted as a homepage for Vogue and W before their own websites opened.

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CBC x Decoded Fashion

Posted by Grace Howard on Jun 16, 2017 9:21:11 AM

 


The creative industries are fast-expanding sectors – in the UK, it’s estimated that creative industries add almost £90bn a year to the country’s economy – so it’s important that burgeoning entrepreneurs working in creative fields receive adequate support and insight to achieve their potential. This year, Decoded Fashion have teamed up with the Creative Business Cup to show support for it’s exciting network of innovative entrepreneurs, investors and global markets.

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How Can High Street Retailers Retain an Edge over Cheap E-Commerce Competitors?

Posted by Grace Howard on Jun 6, 2017 10:20:59 AM

 


A new generation of online-based retailers are nailing the ‘fast fashion’ market by making it even faster, and high street stalwarts are increasingly unable to keep up with their e-commerce competitors’ shrinking lead times and low prices. So how can ‘traditional’ high street retailers retain a competitive edge over fast fashion’s new guard?

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Visual Search Technology: The Next Big Thing in Fashion Retail?

Posted by Grace Howard on Jun 1, 2017 9:46:25 AM

 


We live in a visual-centric society. Words are commonly replaced with emojis, teenagers keep up with the news through Snapchat Discover channels, and our Facebook feeds are now cluttered with videos and Instagram embeds instead of lengthy status updates. It makes sense, then, that our online research habits are moving the same way. Visual search technology is on the rise, and it’s a particularly promising prospect for the image-focused fashion retail sector.

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Value Versus Volume: The Branded Journey

Posted by Grace Howard on Apr 24, 2017 4:04:48 PM

 


Gen Z consumers are more interested in brand authenticity than their predecessors, meaning that brands are increasingly prioritising their core values – rather than the expansion of product volume – to drive global growth and profit from the inside out. Here, we consider the ways fashion brands are building their fan bases through storytelling, digital engagement, store staff education and more.

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The New Fashion is Health and Wellness

Posted by Grace Howard on Apr 21, 2017 1:41:09 PM

 

Overworked, stressed out and struggling to juggle your work life balance- the norm of modern life. The rapid growth of the health and wellness market has tapped into all the symptoms of struggling millennials to become a booming market for boutique workouts, and feel good fast concepts. We’ve taken a look at three brands who are capitalising on our need for health and wellness.  

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Achieving Cult Beauty: Indie Brands Rule

Posted by Grace Howard on Apr 4, 2017 11:22:00 AM

 

The democratisation of the beauty business has ushered in a new wave of niche brands that are beginning to dominate the market. Cult beauty is booming, and we haven’t yet reached its peak. Here, we take a look at some of the savvy beauty brands that have found success in keeping up with digital trends and the lucrative millennial market.

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Community Comes First: The New Retail Norm

Posted by Grace Howard on Mar 7, 2017 4:50:49 PM

 

Fashion still matters to the new generation of shoppers but, for brands, adopting a ‘style over substance’ approach to retailing is no longer enough. Consumers see more value than their predecessors in emotional empowerment – and nothing forms a stronger bond between the brand and their consumer than sharing experiences and feeling a sense of community. Because of this, brands are having to rethink their in-store and online output, with a newfound focus on building a retail environment that can satisfy the inspired (if a little distracted) minds of their target market.

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Topics: Weekly Stories

New Loyalty for the Always-On Consumer

Posted by Grace Howard on Feb 16, 2017 10:00:00 AM

 

Today’s consumers are spoilt for choice, with an endless number of brands to choose from, most of them offering discounts to lure in new shoppers. And therein lies the tyranny of choice: when we have so many options, staying loyal to a mere handful of brands seems impossible, especially when social media – and the digitisation of the fashion industry in general – means that new brands can be conceived overnight.

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The Intelligent Future of AR in Beauty

Posted by Grace Howard on Feb 9, 2017 4:07:44 PM

 



Last year AR App Pokemon Go set the world into an gaming frenzy– but, what are the other applications for AR, and how has it become a buzzword in the beauty world? Tech corporations and beauty brands alike have realised that AR can add a more interactive element to the beauty buying and browsing experience, both at home and in-store, and have responded with successful apps that replicate the look of a fully ‘made-up’ face and smart mirrors that can help to improve our beauty routines. So, what are today’s biggest AR trends in the world of beauty tech, and what can we expect to see more of in the future?

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Topics: Weekly Stories

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