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Grace Howard

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Value Versus Volume: The Branded Journey

Posted by Grace Howard on Apr 24, 2017 4:04:48 PM

 


Gen Z consumers are more interested in brand authenticity than their predecessors, meaning that brands are increasingly prioritising their core values – rather than the expansion of product volume – to drive global growth and profit from the inside out. Here, we consider the ways fashion brands are building their fan bases through storytelling, digital engagement, store staff education and more.

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Topics: Weekly Stories

The New Fashion is Health and Wellness

Posted by Grace Howard on Apr 21, 2017 1:41:09 PM

 

Overworked, stressed out and struggling to juggle your work life balance- the norm of modern life. The rapid growth of the health and wellness market has tapped into all the symptoms of struggling millennials to become a booming market for boutique workouts, and feel good fast concepts. We’ve taken a look at three brands who are capitalising on our need for health and wellness.  

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Achieving Cult Beauty: Indie Brands Rule

Posted by Grace Howard on Apr 4, 2017 11:22:00 AM

 

The democratisation of the beauty business has ushered in a new wave of niche brands that are beginning to dominate the market. Cult beauty is booming, and we haven’t yet reached its peak. Here, we take a look at some of the savvy beauty brands that have found success in keeping up with digital trends and the lucrative millennial market.

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Topics: Weekly Stories

Community Comes First: The New Retail Norm

Posted by Grace Howard on Mar 7, 2017 4:50:49 PM

 

Fashion still matters to the new generation of shoppers but, for brands, adopting a ‘style over substance’ approach to retailing is no longer enough. Consumers see more value than their predecessors in emotional empowerment – and nothing forms a stronger bond between the brand and their consumer than sharing experiences and feeling a sense of community. Because of this, brands are having to rethink their in-store and online output, with a newfound focus on building a retail environment that can satisfy the inspired (if a little distracted) minds of their target market.

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Topics: Weekly Stories

New Loyalty for the Always-On Consumer

Posted by Grace Howard on Feb 16, 2017 10:00:00 AM

 

Today’s consumers are spoilt for choice, with an endless number of brands to choose from, most of them offering discounts to lure in new shoppers. And therein lies the tyranny of choice: when we have so many options, staying loyal to a mere handful of brands seems impossible, especially when social media – and the digitisation of the fashion industry in general – means that new brands can be conceived overnight.

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Topics: Weekly Stories

The Intelligent Future of AR in Beauty

Posted by Grace Howard on Feb 9, 2017 4:07:44 PM

 



Last year AR App Pokemon Go set the world into an gaming frenzy– but, what are the other applications for AR, and how has it become a buzzword in the beauty world? Tech corporations and beauty brands alike have realised that AR can add a more interactive element to the beauty buying and browsing experience, both at home and in-store, and have responded with successful apps that replicate the look of a fully ‘made-up’ face and smart mirrors that can help to improve our beauty routines. So, what are today’s biggest AR trends in the world of beauty tech, and what can we expect to see more of in the future?

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Topics: Weekly Stories

Decoded Fashion: Singapore Summit

Posted by Grace Howard on Jan 19, 2017 10:42:57 AM

On March 16th, fashion and tech heavyweights from Southeast Asia and beyond will gather at the launch of FUZE Fashion Technology 2017: Decoded Fashion Singapore Summit. The summit will revolve around the theme ‘Defining Futures: Incoming Tech for Fashion Innovation,’ and our roster of expert speakers will be considering key emerging processes, as well as current trends, in the world of fashion tech.

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London Fashion Week Men’s: Signs of Changing Times?

Posted by Grace Howard on Jan 12, 2017 12:00:50 PM

Last week, Sadiq Khan sang his praises of London’s fashion credentials, dubbing the capital “a truly international celebration of fashion, design and creativity” as London Fashion Week Men’s opened. In reality, many of London’s menswear designers weren’t feeling as positive as Khan. 2016 was a difficult year for everyone and, what with post-Brexit uncertainty combined with seemingly endless shifts to the fashion system, the fashion industry certainly took a hit. There was a collective feeling of solidarity amongst Christopher Shannon’s guests as he sent a ‘CS –  Constantly Stressed’ slogan sweater – a tongue-in-cheek nod to Calvin Klein’s CK logo – down the runway.

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CES 2017: Fashion and Beauty Tech Round-up

Posted by Grace Howard on Jan 11, 2017 11:52:14 AM

For some of us, January is a slow month, but not so in the world of tech, for which the start of a new year means the return of CES, the annual Las Vegas-based consumer electronics show. CES 2017 saw the opening of The Fashionware Show, a dedicated fashion tech showcase comprising of three runway shows, which helped to put fashion firmly on the agenda for 2017 along with the launch of a dedicated Beauty Tech stream. Here’s our roundup of this year’s CES fashion and beauty standouts.

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Topics: Weekly Stories

Why Mobile-First is a Must for Fashion Brands in 2017

Posted by Grace Howard on Dec 8, 2016 2:13:49 PM

 


The future of retail is mobile. However, a report compiled by NewStore has revealed that many fashion brands are missing the mark when it comes to their approach to mobile. 78% of fashion brands do not offer a shoppable mobile app, and those that do could probably do it better; an average of 21 information fields need to be completed by those wishing to make an in-app purchase. Considering consumers’ increasing desire for fuss-free checkout processes, having to divulge over 20 pieces of information before hitting the ‘Buy’ button may feel, for some, like too much of an effort?

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Topics: Weekly Stories

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