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Grace Howard

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Addressing fashion’s record around sustainability

Posted by Grace Howard on Feb 20, 2018 2:30:49 PM

Fashion’s relationship with sustainability has always been fraught; links to inherently unglamourous garb, from baggy hemp trousers to sack-like dresses, are tricky to shake off. But since the Rena Plaza factory collapse made mainstream news in 2013, shining a light on the dark side of the fashion industry, many brands have made steps towards a greener, cleaner future. Transparency is key for brands in 2018, who need to listen to the growing concerns of their consumers, with ‘woke’ millennials and gen Xers demanding a clear view of the provenance of their purchases - “[They] demand more transparency and responsibility from corporations,” Francois-Henri Pinault, CEO of Kering, told the HuffPost last summer -  it’s time for brands to make their stand.

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Topics: sustainability, eco-fashion, ethical

Skin Imaging Technology and the Retail Consultation: Helping Brands Enhance the Customer Experience

Posted by Grace Howard on Nov 13, 2017 2:25:34 PM

A recent GlobalData report revealed that, in the UK alone, the health and beauty market is forecast to grow more than 21% over the next five years, and according to Marketresearch.com, skincare awareness and consciousness are some of the driving forces behind the booming industry. The beauty industry as a whole is booming and as the skin care industry has witnessed a shift in demand from older consumers to a growing younger consumer base, so it’s not surprising to hear that consumer interest in skincare is trending up.

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Topics: personalization, Beauty Technology, Skincare, Canfield Beauty

Ever-Evolving Ecomm: Keeping Your Foot on the Gas

Posted by Grace Howard on Oct 11, 2017 11:35:24 AM

In the relentlessly evolving ecommerce space, it’s imperative that ecomm-savvy brands and retailers stay ahead of the game, because nothing’s a given. We take a look at a handful of companies that are owning the online space by finding their USPs, capitalising on personalisation and reinventing the resale market.

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Topics: ecommerce, CUSTOMER

Join Decoded Fashion and THE OUTNET.COM at THE OUTNET in Residence

Posted by Grace Howard on Oct 11, 2017 9:26:31 AM

Decoded Fashion has partnered with THEOUTNET.COM – the fashion industry’s go-to destination for luxury goods at reduced prices – to host an evening of discussion at One Belgravia, London, based upon key areas of concern for today’s brands.

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Topics: commerce, Theoutnet.com, content, CUSTOMER

Does Authenticity Exist in an Influencer-Led World?

Posted by Grace Howard on Sep 11, 2017 2:00:00 PM

While the ‘unfiltered’ movement on social media – the concept of being ‘real’ in a virtual world – can often seem contrived, it’s safe to say that consumers are more likely to buy into a brand that uses ‘relatable’ influencers in their marketing strategies than those who opt to work with regular celebrities or models. Here, we unpack the business of influencer marketing, and consider where this lucrative sector will head in the future. As consumer eyes are starting to open to ‘pay-to-play’, will influencers’ authenticity begin to diminish?

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Topics: beauty influencers, influencers

Supporting Female Futures with New York Fashion Tech Lab

Posted by Grace Howard on Sep 7, 2017 1:38:08 PM

For women-led startups looking to push their businesses to the next level, the New York Fashion Tech Lab has been designed to offer a helping hand. The nonprofit organization runs a yearly program to help shape the future of growing startups working within the intersection of fashion, retail and technology by collaborating with top fashion retailers, brands and industry experts, as well as the Lab’s portfolio of companies.

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Topics: Fashion Labs, Fashion startups

What’s the best way to approach artificial intelligence technology?

Posted by Grace Howard on Sep 5, 2017 2:21:26 PM

“To remain at the cutting-edge, luxury brands must learn to harness AI to pioneer new and meaningful experiences with consumers,” Marc Close, CEO of bespoke apparel platform Bespokify, wrote for the Business of Fashion last month in an op-ed entitled ‘Technology is Eating Fashion.’ With large retailers, including Amazon and ASOS, jumping on the AI bandwagon, Close has a point. But, for those yet to dip their toes into the water, what’s the best way to approach artificial intelligence technology? Here, we look at some companies that are embracing – and creating – AI tech in different ways.

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Topics: Machine A, digital marketing, Artificial intelligence, Personalisation, brands, ai

Concierge Commerce: The Future of Online Beauty Experiences?

Posted by Grace Howard on Aug 30, 2017 3:00:00 PM

Look back a few years and you’d be pressed to find a beauty brand outside of the luxury market that offered personalised, VIP-feel experiences to its customers. Now, however, mass market brands are able to use tools like social media to forge deeper relationships with their customers, whatever their average spend. Here, we take a look at ‘concierge commerce’, targeted content creation and personalised shopping experiences.

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Topics: Beauty Store, Beauty Technology, beauty, Personalisation, content

Authenticity & Adventure: Using Data to Deliver

Posted by Grace Howard on Aug 21, 2017 4:14:39 PM

Leveraging customer data effectively is a key area of interest for retail companies right now, in order to help their brands stand out in a crowded market. IBM has reported that 94% of retail executives intend to invest in ‘cognitive computing’ to provide a more personalised shopping experience to customers. So which brands are already doing this, and how are they making it work?

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Topics: Payment Services, Personalisation, data, Consumer Data

Could smartphone-only be the future of how we shop?

Posted by Grace Howard on Aug 15, 2017 10:33:05 AM

As new statistics show that smartphone searches related to fashion retail have continued to rise throughout the second quarter of 2017, it seems that consumers are more on board than ever with the idea of shopping on their phones. Here, we take a look at some brands that are innovatively using mobile and turning it into revenue. Could smartphone-only be the future of how we shop?

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Topics: Mobile Retailers, mobile shopping, Retail Store

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