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Katie Baron

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Rimmel has launched a voice-activated make-up app

Posted by Katie Baron on Aug 23, 2017 9:40:37 AM

British cosmetics brand Rimmel, owned by US beauty group Coty, is bidding to take the increasingly densely populated world of augmented reality-powered beauty apps to a new level. It’s doing so with a live, virtual visual-effects cosmetics concept that’s not only rooted in Facebook (the place 55% of Rimmel consumers apparently choose as their first stop for beauty inspiration) but is also amplified with voice activation.  

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Topics: rimmel, personalistation, ar

Dept. Stores Unveil Ultimate Wellness Venues

Posted by Katie Baron on Jun 8, 2017 9:45:06 AM


Two high-profile department stores have launched brand new wellness destinations designed to mainline the booming consumer appetite for all things wellbeing.  

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Topics: Weekly Stories

24 Sèvres: LVMH Embraces Frenemy-Inflected E-Tailing

Posted by Katie Baron on Jun 7, 2017 11:54:07 AM


Operating loosely on the ‘frenemy’ associations described in Renegade Retail – where competitor brands buddy up for mutual benefit – luxury brand powerhouse LVMH is launching a multi-brand e-commerce platform called 24 Sèvres. The platform hopes to satisfy the appetites of increasingly brand-disloyal consumers, since it includes brands that sit outside the LVMH portfolio.

24Sèvres.com will go live in mid-June, with LVMH’s new chief digital officer, Ian Rogers – formerly of Apple – at the helm.

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Topics: Weekly Stories

Retail Futures: Blockchain’s Trust-Boosting Opportunity

Posted by Katie Baron on Feb 14, 2017 4:10:53 PM


Walmart’s trial of Blockchain technology in China looks set to shift it from an interesting-sounding yet entirely enigmatic phenomenon to an innovation with major retail relevance. 

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Topics: Weekly Stories

Rapid Retail: Rebecca Minkoff Debuts Self-Checkout

Posted by Katie Baron on Dec 12, 2016 11:56:20 AM


Using the busy Holiday period as the ultimate test of a new streamlining-focused retail concept, US fashion brand Rebecca Minkoff has launched a new self-checkout tool at its SoHo (NYC) store.

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Topics: Weekly Stories

Decoded Fashion Milan Summit, 2016

Posted by Katie Baron on Nov 29, 2016 3:40:58 PM


From ‘liquid content’ and strategic service relationships, to niche influencer power and AI-accelerated expertise, Decoded Fashion’s 2016 Milan Summit united many of Europe’s key brands, agencies, retail experts and technologists to dissect a swiftly evolving luxury landscape. 

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Topics: Weekly Stories

Max Factor x Blippar: Contextual AR Beauty E-Tail

Posted by Katie Baron on Jul 7, 2016 5:57:11 PM

Playing a strong omni-channel card, US cosmetics brand Max Factor has partnered with British augmented reality specialists Blippar on an app that surfaces interactive, product-specific digital content for nearly all of its entire portfolio of 500 products.

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Topics: Weekly Stories

Henry Holland x Visa: AR Shopping Straight from the Body

Posted by Katie Baron on Jun 16, 2016 10:43:12 AM

Still pursuing the holy grail of seamless, buy-when-inspiration-hits retailing, British fashion designer Henry Holland and financial technology innovation hub Visa Europe Collab have reprised their 2015 partnership for another direct-from-the-show retail experience – this time with UK augmented reality technologists Blippar.

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Topics: augmented reality, Weekly Stories

Decoded Fashion Milan Preview: Editor's Video

Posted by Katie Baron on Nov 4, 2015 3:25:46 PM

Video source: Decoded Fashion

Katie Baron, Head of Retail presents a teaser preview of her upcoming presentation for Decoded Fashion's Milan 2015 Summit, Bricks & Bytes: Evolving Into the Smart Store – reviewing themes including adaptive spaces, subtle tech and brand spatial content made for media.

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Topics: retail technology, Retail Store, Weekly Stories, DFMilan

Primark Banks On Social Media for US Store Launch

Posted by Katie Baron on Oct 6, 2015 7:24:37 PM

Image source: Primark, Boston

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Topics: flagship, Primark, social media, Weekly Stories

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