Weekly Stories

Katie Baron

Recent Posts

Retail Futures: Blockchain’s Trust-Boosting Opportunity

Posted by Katie Baron on Feb 14, 2017 4:10:53 PM


Walmart’s trial of Blockchain technology in China looks set to shift it from an interesting-sounding yet entirely enigmatic phenomenon to an innovation with major retail relevance. 

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Topics: Weekly Stories

Rapid Retail: Rebecca Minkoff Debuts Self-Checkout

Posted by Katie Baron on Dec 12, 2016 11:56:20 AM


Using the busy Holiday period as the ultimate test of a new streamlining-focused retail concept, US fashion brand Rebecca Minkoff has launched a new self-checkout tool at its SoHo (NYC) store.

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Topics: Weekly Stories

Decoded Fashion Milan Summit, 2016

Posted by Katie Baron on Nov 29, 2016 3:40:58 PM


From ‘liquid content’ and strategic service relationships, to niche influencer power and AI-accelerated expertise, Decoded Fashion’s 2016 Milan Summit united many of Europe’s key brands, agencies, retail experts and technologists to dissect a swiftly evolving luxury landscape. 

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Topics: Weekly Stories

Max Factor x Blippar: Contextual AR Beauty E-Tail

Posted by Katie Baron on Jul 7, 2016 5:57:11 PM

Playing a strong omni-channel card, US cosmetics brand Max Factor has partnered with British augmented reality specialists Blippar on an app that surfaces interactive, product-specific digital content for nearly all of its entire portfolio of 500 products.

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Topics: Weekly Stories

Henry Holland x Visa: AR Shopping Straight from the Body

Posted by Katie Baron on Jun 16, 2016 10:43:12 AM

Still pursuing the holy grail of seamless, buy-when-inspiration-hits retailing, British fashion designer Henry Holland and financial technology innovation hub Visa Europe Collab have reprised their 2015 partnership for another direct-from-the-show retail experience – this time with UK augmented reality technologists Blippar.

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Topics: augmented reality, Weekly Stories

Decoded Fashion Milan Preview: Editor's Video

Posted by Katie Baron on Nov 4, 2015 3:25:46 PM

Video source: Decoded Fashion

Katie Baron, Head of Retail presents a teaser preview of her upcoming presentation for Decoded Fashion's Milan 2015 Summit, Bricks & Bytes: Evolving Into the Smart Store – reviewing themes including adaptive spaces, subtle tech and brand spatial content made for media.

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Topics: retail technology, Retail Store, Weekly Stories, DFMilan

Primark Banks On Social Media for US Store Launch

Posted by Katie Baron on Oct 6, 2015 7:24:37 PM

Image source: Primark, Boston

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Topics: flagship, Primark, social media, Weekly Stories

Macy’s Backstage Concept Targets Millennial Moms

Posted by Katie Baron on Oct 2, 2015 11:01:15 AM

Image source: Macy's

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Topics: store concept, millenials, social media, macy's, Weekly Stories

R29’s Immersive Brand Playground

Posted by Katie Baron on Sep 30, 2015 10:00:41 AM

Image source: R29

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Topics: virtual reality, Puma, refinery29, nordstrom, new york fashion week, Fossil, Weekly Stories

Lyle & Scott Jacket Enables Wearable Payments

Posted by Katie Baron on Sep 24, 2015 10:00:31 AM

Image source: Lyle & Scott

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Topics: Barclays, Near-Field Communication (NFC), wearables, bPay, Lyle & Scott, Weekly Stories, Contactless Jacket

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