Weekly Stories

Katie Baron

Recent Posts

New Loyalty for the Always-On Consumer

Posted by Katie Baron on Feb 16, 2017 10:00:00 AM


Today’s consumers are spoilt for choice, with an endless number of brands to choose from, most of them offering discounts to lure in new shoppers. And therein lies the tyranny of choice: when we have so many options, staying loyal to a mere handful of brands seems impossible, especially when social media – and the digitisation of the fashion industry in general – means that new brands can be conceived overnight.

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Topics: Weekly Stories

Retail Futures: Blockchain’s Trust-Boosting Opportunity

Posted by Katie Baron on Feb 14, 2017 4:10:53 PM


Walmart’s trial of Blockchain technology in China looks set to shift it from an interesting-sounding yet entirely enigmatic phenomenon to an innovation with major retail relevance. 

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Topics: Weekly Stories

Rapid Retail: Rebecca Minkoff Debuts Self-Checkout

Posted by Katie Baron on Dec 12, 2016 11:56:20 AM


Using the busy Holiday period as the ultimate test of a new streamlining-focused retail concept, US fashion brand Rebecca Minkoff has launched a new self-checkout tool at its SoHo (NYC) store.

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Topics: Weekly Stories

Decoded Fashion Milan Summit, 2016

Posted by Katie Baron on Nov 29, 2016 3:40:58 PM


From ‘liquid content’ and strategic service relationships, to niche influencer power and AI-accelerated expertise, Decoded Fashion’s 2016 Milan Summit united many of Europe’s key brands, agencies, retail experts and technologists to dissect a swiftly evolving luxury landscape. 

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Topics: Weekly Stories

Max Factor x Blippar: Contextual AR Beauty E-Tail

Posted by Katie Baron on Jul 7, 2016 5:57:11 PM

Playing a strong omni-channel card, US cosmetics brand Max Factor has partnered with British augmented reality specialists Blippar on an app that surfaces interactive, product-specific digital content for nearly all of its entire portfolio of 500 products.

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Topics: Weekly Stories

Henry Holland x Visa: AR Shopping Straight from the Body

Posted by Katie Baron on Jun 16, 2016 10:43:12 AM

Still pursuing the holy grail of seamless, buy-when-inspiration-hits retailing, British fashion designer Henry Holland and financial technology innovation hub Visa Europe Collab have reprised their 2015 partnership for another direct-from-the-show retail experience – this time with UK augmented reality technologists Blippar.

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Topics: augmented reality, Weekly Stories

Decoded Fashion Milan Preview: Editor's Video

Posted by Katie Baron on Nov 4, 2015 3:25:46 PM

Video source: Decoded Fashion

Katie Baron, Head of Retail presents a teaser preview of her upcoming presentation for Decoded Fashion's Milan 2015 Summit, Bricks & Bytes: Evolving Into the Smart Store – reviewing themes including adaptive spaces, subtle tech and brand spatial content made for media.

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Topics: retail technology, Retail Store, Weekly Stories, DFMilan

Primark Banks On Social Media for US Store Launch

Posted by Katie Baron on Oct 6, 2015 7:24:37 PM

Image source: Primark, Boston

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Topics: flagship, Primark, social media, Weekly Stories

Macy’s Backstage Concept Targets Millennial Moms

Posted by Katie Baron on Oct 2, 2015 11:01:15 AM

Image source: Macy's

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Topics: store concept, millenials, social media, macy's, Weekly Stories

R29’s Immersive Brand Playground

Posted by Katie Baron on Sep 30, 2015 10:00:41 AM

Image source: R29

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Topics: virtual reality, Puma, refinery29, nordstrom, new york fashion week, Fossil, Weekly Stories

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