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Katie Baron & Chloe Saunders

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ShopWithMe: Responsive Pop-Up Store Space

Posted by Katie Baron & Chloe Saunders on Sep 9, 2016 5:18:30 PM

US concept ShopWithMe is devised as an affordable solution for brands looking to excite consumers with interactive design and glimpses of personalisation. The portable, tech-enhanced pop-up store is reflective of the shift towards downsized retail destinations and omni-focused smart stores.

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Topics: retail, Weekly Stories

Everlane Events Focus on Commuters & Localised Partnerships

Posted by Katie Baron & Chloe Saunders on Aug 19, 2016 4:07:27 PM

To promote its new Commuter Backpack, US fashion e-tailer Everlane is conducting ten localised events in five US cities throughout August, centring on an in-transit lifestyle.

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Topics: Weekly Stories

Macy’s x IBM: Artificial Intelligence Shop Assistant

Posted by Katie Baron & Chloe Saunders on Aug 4, 2016 5:58:55 PM

Embracing the blossoming value of conversational artificial intelligence (AI) for retail, Macy’s has collaborated with IBM Watson – IBM’s cognitive technology division – to pilot an AI-based shopping assistant.

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Topics: Artificial intelligence, Weekly Stories

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