US concept ShopWithMe is devised as an affordable solution for brands looking to excite consumers with interactive design and glimpses of personalisation. The portable, tech-enhanced pop-up store is reflective of the shift towards downsized retail destinations and omni-focused smart stores.
To promote its new Commuter Backpack, US fashion e-tailer Everlane is conducting ten localised events in five US cities throughout August, centring on an in-transit lifestyle.
Topics: Weekly Stories
Embracing the blossoming value of conversational artificial intelligence (AI) for retail, Macy’s has collaborated with IBM Watson – IBM’s cognitive technology division – to pilot an AI-based shopping assistant.