Channelling the buzz surrounding ‘disruptive’ business practices like Uber and Airbnb, ever-changing New York retail venue Story has unveiled a new campaign titled Disrupt Story. The 2,000 sq ft space, which changes its thematic content every month, has launched its latest concept in partnership with hacker-centric US TV series Mr. Robot.
Topics: Weekly Stories
The annual Coachella Valley Music and Arts Festival in Indio, California, continues to be one of the most popular transient stages for brand promotions and experiences. Spread over two weekends (April 15-17 and 22-24), the phenomenon attracts almost 200,000 revellers from around the world – presenting a ripe hunting ground for fashion and lifestyle brands. We track the best initiatives of 2016.