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Katie Baron & Stefanie Dorfer

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Phygital Xmas: Blippar’s Mass-Brand AR Activation, London

Posted by Katie Baron & Stefanie Dorfer on Nov 28, 2016 9:39:53 AM

Covent Garden’s property management company Capco has partnered with British augmented reality (AR) app Blippar on a digitally enhanced physical shopping experience. It capitalises on the retail district’s magnetic attraction for Christmas shoppers (five million are expected to visit the London tourist mecca this holiday season).

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Topics: Weekly Stories

Rimmel: Copycat Cosmetics AR App

Posted by Katie Baron & Stefanie Dorfer on Aug 9, 2016 2:53:50 PM

Cosmetics brand Rimmel and technologists Holition (both British) have produced Get the Look – a 3D augmented reality (AR) app with advanced facial recognition technology that targets teens hungry to copycat cosmetic looks.

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Topics: beauty app, Weekly Stories

Adidas Banks on Personal Approach with Three New Initiatives

Posted by Katie Baron & Stefanie Dorfer on Jun 7, 2016 2:50:08 PM

Furthering its goal to become ‘the most personal brand’, Adidas has launched three new initiatives trading on a sense of intimacy and insight in and beyond sport, to seduce consumers and potential employees alike.

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Topics: Weekly Stories

Lush App: Mood, Scent & Connection

Posted by Katie Baron & Stefanie Dorfer on May 26, 2016 5:00:28 PM

Echoing its sensorium-like retail stores, British handmade skincare brand Lush has debuted its first shopping app, which also allows customers to filter and discover products based on mood or scent.

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Topics: Weekly Stories

Personalising Frank & Oak: Membership Retail for Men

Posted by Katie Baron & Stefanie Dorfer on May 24, 2016 3:30:28 PM

Hooking into the rising trend for retail with an advanced membership angle, Montreal menswear brand Frank + Oak has evolved its Hunt Club subscription service into a new tech-driven concept dubbed Elevate.

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Topics: in-store, Personalisation, Weekly Stories

Gap’s Contextual Commerce Loyalty App

Posted by Katie Baron & Stefanie Dorfer on Apr 21, 2016 10:00:00 AM

Joining the increasingly lively contest for consumer loyalty, Gap has launched a free e-commerce app dubbed Gap+. Users receive a 5% discount on every purchase, plus personalised offers relating to an individualised feed of inspirational style guides and look-book imagery.

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Topics: Weekly Stories, loyalty app

True Religion Adopts Smart Service Watches

Posted by Katie Baron & Stefanie Dorfer on Apr 11, 2016 5:20:56 PM

American denim brand True Religion is arming its sales associates with a fleet of smart (Apple) watches to provide a more personalised customer service. Scheduled for roll out in its LA and New York locations this month (April), the initiative, dubbed Band by True Religion, works in sync with the brand’s existing True Religion app – directly connecting it to existing consumer info.

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Topics: in-store, customer service, Weekly Stories

Everlane Continues Transparency Mantra With Access to New HQ

Posted by Katie Baron & Stefanie Dorfer on Apr 5, 2016 12:24:12 PM

Following several successful honesty-oriented campaigns in 2015, including Pay-What-You-Want Holiday Season Sale and guided Transparency Tours that took consumers around its manufacturing locations, US fashion e-tailer Everlane has lived up to its mantra for Radical Transparency by inaugurating its new San Francisco headquarters with a five-day-long series of public-facing, behind-the-scenes events.

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Topics: retail, Weekly Stories

Zara Launches Gender-Neutral E-Tail Category

Posted by Katie Baron & Stefanie Dorfer on Mar 17, 2016 10:00:00 AM

Fast-fashion giant Zara has launched a genderless section on its e-commerce site in response to major attitudinal shifts regarding gender diversity, heavily influenced by Generation Z (aged six to 21).

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Topics: Concept Clothes, Weekly Stories, ecommerce

Luxury Product Customisation Boom

Posted by Katie Baron & Stefanie Dorfer on Feb 24, 2016 2:31:26 PM

Acknowledging the booming millennial appetite for personalisation, shrewd luxury retailers are investing in new modes of customisation, both on and offline.

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Topics: Luxury Fashion, customisation, Weekly Stories

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