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Kuma Djamgerchinova

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Decoded Fashion Brings Top Fashion Mentors to SXSW

Posted by Kuma Djamgerchinova on Mar 6, 2014 12:03:42 AM

Decoded Fashion at SXSW presented by Cusp by Neiman Marcus is the only event bringing together digital heads of Fashion, Beauty & Retail brands to discover and mentor startups founders.
On stage, it will host two panels on brands seeking new tech, with speakers from Gap, Zappos.com, Neiman Marcus, AllSaints, kate+spade and Chanel. Fast paced startup demos will uncover what’s hot in fashion and tech, with a closing presentation from former TopShop CMO, Justin Cooke.
At the Decoded Fashion Mentorship Hub presented by Stylus, tech founders can receive candid feedback and advice on their startup concept and plans, from investors and various executives in Fashion and Retail. Each mentor will offer 10-minute sessions and these are not to be mere sales pitch sessions, but an opportunity for founders to explore their messaging, value prop and even pricing with those who truly understand your target market.

To sign up for a mentor meeting, head to www.decodedfashion.com/sxsw/.

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Topics: sxsw, topshop, technology, fashion, justin cooke, decoded fashion, Weekly Stories, Cusp by Neiman Marcus

42: Decoded Fashion Hackathon Finalist, Launches with Y Combinator

Posted by Kuma Djamgerchinova on Feb 25, 2014 10:01:22 PM

Retail data startup, 42, launched this week with the backing of Y Combinator. The company came to life during Decoded Fashion Hackathon last year, and headed to Milan as a finalist for our Fashion Pitch competition presented by e-Pitti. 42 went on to debut at TechCrunch Disrupt last year, being then accepted at the prestigious accelerator program Y Combinator.

The company turns raw point-of-sale data into actionable insights that help businesses boost sales. The idea that ignited the company came from co-Founder Cathy Han, formerly of Procter & Gamble. As she told Techcrunch while working with larger retailers to help them better analyze data, she realized that a lot of brick-and-mortar businesses lacked a suite of online tools to leverage customer and sales data.

“One of the things we’ve been focused on is our data infrastructure – to design it to handle retailers with a growing quantity of data, and to have an API that will allow it to handle any type of query,” said Han.

Today, 42 works with its customers to configure custom reporting for their businesses, these custom reports can be automatically sent out via email to store managers in all locations on a regular basis.

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Topics: 42 Debut, startup, Y Combinator, 42, Cathy Han, Decoded Fashion Hackathon, Weekly Stories, e-Pitti, Techcrunch

2014 SXSW Accelerator Finalists

Posted by Kuma Djamgerchinova on Feb 18, 2014 7:02:58 PM

With Fashion Week behind us, it’s time for SXSW! One of the cool additions this year was a wearable tech component added to SXSW accelerator competition presented by Oracle.

Our CEO, Liz Bacelar participated as a judge, and we are eager to share the finalists with you. Selected pitching companies were pulled from a pool of over 500 applicants applying for a chance to shine at Startup Village:

  1. Bionym - A wearable device that authenticates users through their unique cardiac rhythm, and communicates identity wirelessly for seamless and dynamic interaction with technology.

  2. Fashion Discovery Labs - Enables everyone to “Discover Fashion Instantly” in the real world through Google Glass, which aims to enrich the online and retail shopping experience.

  3. Jon Lou - A lifestyle brand for people who love fashion, love technology, and think it's about time the two of them met for a drink.

  4. Kiwi Wearable Technologies - Builds products which help wearers enjoy happier and healthier lives.

  5. Mighty Cast - Connects physical objects to the cloud through its patent-pending technology and proprietary platform.

  6. Pauline van Dongen - A fashion designer working closely with companies in the field of science and innovation. She aims to merge fashion and technology.

  7. People+ - An innovative, curated business directory of professionals and companies.

  8. Skully Helmets - Pioneering augmented reality solutions for the head protection industry.

A complete list of all 2014 SXSW Accelerator finalists can be found here.

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Topics: sxsw, Mighty Cast, Kiwi Wearable Technologies, startup village, technology, fashion, Fashion Discovery Labs, People+, Weekly Stories, Jon Lou, Skully Helmets, bionym, Pauline van Dongen

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