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Lauren Sharkey

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How mindfulness is the key to a young consumer's heart

Posted by Lauren Sharkey on May 22, 2018 11:03:47 AM

It’s a well-known fact that the millennial generation would rather shell out money for memorable experiences, rather than simple material goods. A study of 18-34 year olds carried out by Eventbrite found that 66% of young people said they felt more fulfilled by live experiences than possessions. Whether it’s an all-out trip involving a mixture of fun and education or an hour-long class that’ll teach them new skills, it’s clear that this new category of consumer requires more than a quick purchase.

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Topics: Weekly Stories

The power of honest beauty

Posted by Lauren Sharkey on May 10, 2018 10:52:10 AM

Honesty is the best policy, so goes the saying. Entrepreneurs in the beauty sphere are finally waking up to the importance of transparency including the rights of consumers to know where their products are coming from and the need to make brand messages clear in the online world.

The democratisation of beauty is becoming ever more powerful when it comes to decision-making. With Rihanna’s diverse Fenty Beauty set to beat the sales of Kylie Jenner and Kim Kardashian, skincare and make-up brands need to focus on the needs of specific consumers - rather than the masses - to ensure profitability.

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Topics: Weekly Stories

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