Weekly Stories

Marta Podeszwa & Katie Baron

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E-Tailer Tmall’s Physical Flagship, China

Posted by Marta Podeszwa & Katie Baron on Jan 31, 2017 12:14:28 PM

Chinese super e-tailer Tmall (responsible for 47% of global e-commerce sales in 2016 – eMarketer) has unveiled a visually extravagant, discovery-oriented physical retail space called Jooos Fitting Room in Hangzhou, Eastern China.

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Topics: Weekly Stories

Magic Mirror Shoppable Beauty Tutorials

Posted by Marta Podeszwa & Katie Baron on Jan 25, 2017 9:28:33 AM

US department store Neiman Marcus has installed interactive mirrors in 21 of its US outlets – enabling consumers to record personalised beauty tutorials in-store, and replay and shop directly from them later.

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Topics: Weekly Stories

Feminism-Fuelled Retail

Posted by Marta Podeszwa & Katie Baron on Jan 13, 2017 1:40:03 PM

Continuing to fuel discussion surrounding the female empowerment that's now so important to brands, a wave of retailers have unleashed store-based concepts designed to celebrate women, offer support and spotlight entrepreneurial opportunities.

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Topics: Weekly Stories

Nail Retail Redefined: Wah’s High-Tech, Feminist Salon

Posted by Marta Podeszwa & Katie Baron on Nov 25, 2016 4:54:53 PM

British nail specialist Wah Nails has unveiled an 890,000 sq ft flagship in Soho, London, which merges manicures and pedicures, discovery-based retail, cutting-edge tech and a strong dose of feminism under one roof.

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Topics: Weekly Stories

Sonic Branding: Wang, Chloé & Farfetch x Apple Music

Posted by Marta Podeszwa & Katie Baron on Jul 21, 2016 10:00:00 AM

Building on the need for brands to assert themselves across multiple media touchpoints, several fashion names – including American label Alexander Wang, French house Chloé and UK e-tailer Farfetch – have collaborated with Apple's recently redesigned music streaming service Apple Music.

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Topics: apple music, Weekly Stories

Shiseido’s Digital Kiss Mobile Promo Targets Gen Z

Posted by Marta Podeszwa & Katie Baron on Jul 15, 2016 3:52:30 PM

Shiseido has launched an interactive, kiss-sharing mobile campaign to promote its new lipstick collection to digital natives Gen Z – a group that now constitutes 40% of global consumers (Pew, 2015).

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Topics: beauty, Weekly Stories

Under Armour Customises M-Commerce

Posted by Marta Podeszwa & Katie Baron on Jun 28, 2016 1:24:26 PM

American sportswear brand Under Armour has created a data-fuelled personalised shopping app – UA Shop – tapping into consumers' growing willingness to trade personal data for individualised retail experiences. In fact, 60% of US consumers are comfortable having their shopping behaviours analysed if it means more relevant offers or recommendations (Magnetic/MyBuys, 2015).

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Topics: Weekly Stories

ShopStyle (Almost) Monetises Snapchat

Posted by Marta Podeszwa & Katie Baron on Jun 21, 2016 4:04:01 PM

Helping brands to monetise their social media presence, US multibrand e-tailer ShopStyle has introduced a new tool allowing consumers to shop via Snapchat and Instagram.

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Topics: social media, Weekly Stories, shopstyle

Ebay Launches VR E-Tail with Myer Department Store

Posted by Marta Podeszwa & Katie Baron on Jun 1, 2016 1:48:53 PM

Ebay and Australian department store group Myer have partnered to launch a virtual reality (VR) shopping experience, where users browse online via the power of their gaze.

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Topics: Weekly Stories, VR

Topshop & Asos: Fashion Tech Accelerators

Posted by Marta Podeszwa & Katie Baron on May 6, 2016 4:56:24 PM

Plugging into the buzz of the start-up tech scene to boost their brand power, British fashion retailers Topshop and Asos have both announced the launch of in-house tech accelerators, straddling both product and engagement strategies.

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Topics: Weekly Stories

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