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Stefanie Dorfer

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Retail: New Store Navigation Tools

Posted by Stefanie Dorfer on Dec 13, 2017 9:43:23 AM

With consumers turning to their phones for information (83% believe this makes them more knowledgeable than store associates – Tulip Retail, 2017), shrewd brands are making mobile the default in-store interface. We highlight 2017’s best innovations for product detection and route navigation.

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Topics: in store experience, navigation

Service-Led Seduction: John Lewis’ Super-Service Flagship

Posted by Stefanie Dorfer on Nov 24, 2017 2:43:24 PM

Acknowledging the rising value of both an experiential and an assistance-based economy, British department store John Lewis is seeking to maximise the power of its physical stores by ramping up the services they offer.

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Topics: customer service, user experience

Nordstrom’s Service-Only Store, LA

Posted by Stefanie Dorfer on Oct 26, 2017 12:38:49 PM

Pushing the envelope for a service-led retail economy where selling assistance is as valuable as vending products, luxury American department store chain Nordstrom has opened a prototype concept store in Los Angeles that offers nothing but professional services.

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Topics: Pop-up Shop, retail

Conversational Commerce: Tommy Hilfiger’s Video Ad Chatbot

Posted by Stefanie Dorfer on Aug 2, 2017 2:30:41 PM

American fashion brand Tommy Hilfiger has collaborated with French video-ad start-up Teads and San Francisco-based AI-messaging experts Msg.ai to extend its chatbot beyond Facebook Messenger into a video advert.

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Topics: Stylus

New app Packagd is helping brands monetise the unboxing craze

Posted by Stefanie Dorfer on Jul 12, 2017 10:43:22 AM

 


Unboxed, its new video app, combines unboxing with two other booming consumer traits: social viewing/messaging and buying in-app.

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Topics: Weekly Stories

Teen Brands Reboot the Colour Pink

Posted by Stefanie Dorfer on Jul 5, 2017 5:22:01 PM

 


No longer the preserve of sugary sweet brand concepts, pink has recently been transformed into a teen-targeting retail design must-have, thanks to its Insta-friendly buzz and soothing effect on shoppers – literally relaxing the muscles (Journal of Orthomolecular Psychiatry).

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Topics: Weekly Stories

Frenzy’s Phygital Drop-Zone App Taps FOMO & Tenacity

Posted by Stefanie Dorfer on Jun 30, 2017 11:29:14 AM

 


Amplifying the ephemeral buzz of the best pop-up experiences, US streetwear brand Anti Social Social Club (ASSC) recently partnered with product release app Frenzy (created by Canadian shopping platform Shopify). The LA event required fans to check-in to a physical location at a specific time to purchase a limited-edition sweatshirt online.

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Topics: Weekly Stories

Decoded Fashion, London 2017: Start-Ups to Watch

Posted by Stefanie Dorfer on May 31, 2017 10:09:06 AM

 


A hotbed of innovation merging fashion, retail and technology, Decoded Fashion’s London Summit welcomed a vast number of start-ups, all stating their cause. We spotlight our top four. 

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Topics: Weekly Stories

‘Second Life’ Retail Concepts: Repair, Resell, Recycle

Posted by Stefanie Dorfer on May 23, 2017 10:29:53 AM

 


Responding to a generation of consumers oversaturated with ‘stuff’, shrewd brands are tapping into the global growing desire for sustainable business practices and an upheaval of throwaway culture – with ‘loop-closing’ retail concepts anchored in repair, recycling and recommerce. 

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Topics: Weekly Stories

Retail & IoT: Product Meets Service

Posted by Stefanie Dorfer on Mar 30, 2017 5:05:55 PM

 

The evolution of IoT technology, where devices and digitised products can communicate with one another, is creating a rich new world of brand engagement opportunities. Smart products are linking to reviews, content, rewards and provenance traceability – extending brand reach far beyond purchase. 

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Topics: Weekly Stories

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