Weekly Stories

Stefanie Dorfer

Recent Posts

‘Second Life’ Retail Concepts: Repair, Resell, Recycle

Posted by Stefanie Dorfer on May 23, 2017 10:29:53 AM

 


Responding to a generation of consumers oversaturated with ‘stuff’, shrewd brands are tapping into the global growing desire for sustainable business practices and an upheaval of throwaway culture – with ‘loop-closing’ retail concepts anchored in repair, recycling and recommerce. See Active Flagships for more on hitting ‘peak stuff’.

Read More

Topics: Weekly Stories

Retail & IoT: Product Meets Service

Posted by Stefanie Dorfer on Mar 30, 2017 5:05:55 PM

 

The evolution of IoT technology, where devices and digitised products can communicate with one another, is creating a rich new world of brand engagement opportunities. Smart products are linking to reviews, content, rewards and provenance traceability – extending brand reach far beyond purchase. 

Read More

Topics: Weekly Stories

Neutral Works: 360° Hybrid Wellbeing Concept Store, Tokyo

Posted by Stefanie Dorfer on Mar 14, 2017 1:00:00 PM

 

Tokyo-based multi-brand sportswear manufacturer and retailer Goldwin has opened a hybrid ‘remedy hub’/concept store in which all retail and gym elements are anchored in the benefits of achieving a neutral body-mind state. The premise, according to the brand, is that neutrality is the key to unlocking inner power.

Read More

Topics: Weekly Stories

Female Focus: Puma’s One-Day Women-Only Hub

Posted by Stefanie Dorfer on Mar 13, 2017 11:54:07 AM

 

On March 9 – the day after International Women’s Day – Puma will host a one-day workout and athleisure experience in London billed as a platform for female empowerment. The move taps into the appetite for brand experiences that celebrate and support women.

Read More

Topics: Weekly Stories

Gap X Tango: Advanced AR Dressing Room Concept

Posted by Stefanie Dorfer on Feb 21, 2017 2:37:33 PM

 

Gap has piloted a soon-to-be-rolled-out, fully shoppable augmented reality (AR) app that lets shoppers try on clothes remotely, showing them in context and adjusting to the consumer’s size.

Read More

Topics: Weekly Stories

Fabletics: Subscription E-tail Gets Experiential

Posted by Stefanie Dorfer on Feb 2, 2017 3:43:38 PM

US athleisure e-tailer Fabletics has introduced an experiential component to the upper level of its two-tier subscription model – giving ‘VIPs’ exclusive access to shoppable fitness videos and discounts on wellness retreats and products.

Read More

Topics: Weekly Stories

Price Negotiation Tech Plays to Disloyalty Culture

Posted by Stefanie Dorfer on Jan 26, 2017 10:30:18 AM

Boosting conversion rates and keeping even the most budget-conscious shoppers on board, US multi-brand watch e-tailer Savvy Watch has introduced PriceWaiter – an e-commerce price negotiation technology.

Read More

Topics: Weekly Stories

Dept. Stores Tap Jan Wellness Surge With Events & Editorial

Posted by Stefanie Dorfer on Jan 16, 2017 12:45:00 PM

With consumer appetite for wellness still booming and global athleisure sales predicted to rise by 30%+ to $350bn in 2020 (Morgan Stanley, 2015), it’s little surprise that most US and UK department stores’ new year-based initiatives focused overwhelmingly on fitness and health. But there was also an interesting eco-ethical nod, trading on a resolve to consume more ‘consciously’.

Read More

Topics: Weekly Stories

Rapid Custom Retail: Yun Eyewear Flagship, Berlin

Posted by Stefanie Dorfer on Jan 10, 2017 2:23:36 PM

Capitalising on the two-pronged allure of customisation plus transparency, Korean eyewear brand Yun’s new Berlin flagship features a state-of-the-art robotic machine that finishes lenses while customers watch. Forming part of a fully visible manufacturing lab located on the shop floor, the machine manufactures both spectacles and sunglasses made to fit precise prescriptions in just 20 minutes.

Read More

Topics: Weekly Stories

Destination Teen: Missguided’s Social Media Mad Flagship

Posted by Stefanie Dorfer on Jan 4, 2017 9:47:36 AM

 

British fast fashion womenswear e-tailer Missguided has moved into bricks-and-mortar commerce with the opening of its first standalone flagship store in Westfield Stratford City shopping mall, East London. Focused intently on the teen market, the theme of the 20,000 sq ft store is ‘On Air’ – a reference to the always-on nature of broadcasting hubs and brand's audience. Accordingly, it revels in the capacity for creating ultra shareable social media moments, fun interactions and self-steered exploration.

Read More

Topics: Weekly Stories

Subscribe to Email Updates

Posts by Topic

see all

Follow Decoded Fashion