Weekly Stories

Stefanie Dorfer

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Etsy's Good Store Advocates Conscious Consumerism

Posted by Stefanie Dorfer on Nov 8, 2018 5:00:34 PM

Etsy, the global e-marketplace for independent makers, came offline last week with a three-day London pop-up featuring products and workshops – a Holiday warm-up to elevate craft and promote mindful consumerism. Not only did the Good Store put UK makers on the map, it also emphasised omnichannel storytelling. 

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Topics: Weekly Stories

High-Tech Grocery & Dining Concept: Habitat by Honestbee

Posted by Stefanie Dorfer on Oct 26, 2018 10:30:00 AM

Singaporean online grocery marketplace Honestbee has expanded into bricks-and-mortar with a tech-enabled supermarket and dining concept that embraces a convenient, yet slower pace of shopping for everyday necessities. 

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Topics: Weekly Stories

Amazon Uses Consumer Data as a Selling Point in Latest Store

Posted by Stefanie Dorfer on Oct 8, 2018 10:12:29 AM

 

An insatiable, social-media-fuelled appetite for everything new is driving the value of store concepts that resemble micro exhibitions of hyper-curated edits. Along these lines, Amazon is re-entering the physical retail space with a 370 sq m Manhattan store that makes high online ratings a key selling point – keeping consumers ‘in the know’.

 

 

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Topics: Weekly Stories

This Beauty Clinic Wants to Be the Boutique Gym for Skin

Posted by Stefanie Dorfer on Aug 21, 2018 12:40:00 PM

Repeat customers are the goal of every beauty clinic. New Zealand’s Skinsmiths bills itself as a regular ‘gym for your skin’, opening seven stores in London in quick succession this year – and promoting annual membership packages at the heart of its engagement strategy.

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Topics: Weekly Stories, beauty

Social Media Taps Visual Search & AR Commerce

Posted by Stefanie Dorfer on Aug 20, 2018 10:45:09 AM

Western social media channels are learning from their Chinese counterparts, morphing into ecosystems combining search, payments, shopping and social activity. Snapchat and Facebook have both released in-app shopping features to target youth on the go, using engaging content as conversion tools.

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Topics: Weekly Stories

Brand Stretch: How Food Enriches the Shopping Experience

Posted by Stefanie Dorfer on Mar 13, 2018 11:22:35 AM

 

For non-food retailers, the addition of a café or restaurant boosts dwell time and can provide creative inspiration. We sum up the latest hybrid stores, Instagram-ready culinary hotspots, and concepts using food as design cues.

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Topics: Weekly Stories

Geo-Smart Drop: Snapchat X Nike

Posted by Stefanie Dorfer on Mar 7, 2018 2:49:47 PM

 

Sneaker giant Nike has collaborated on a geo-smart online flash sale hosted on Snapchat, considered Gen Z’s favourite social media app.

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Topics: Weekly Stories

Retail: New Store Navigation Tools

Posted by Stefanie Dorfer on Dec 13, 2017 9:43:23 AM

With consumers turning to their phones for information (83% believe this makes them more knowledgeable than store associates – Tulip Retail, 2017), shrewd brands are making mobile the default in-store interface. We highlight 2017’s best innovations for product detection and route navigation.

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Topics: navigation, in store experience

Service-Led Seduction: John Lewis’ Super-Service Flagship

Posted by Stefanie Dorfer on Nov 24, 2017 2:43:24 PM

Acknowledging the rising value of both an experiential and an assistance-based economy, British department store John Lewis is seeking to maximise the power of its physical stores by ramping up the services they offer.

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Topics: customer service, user experience

Nordstrom’s Service-Only Store, LA

Posted by Stefanie Dorfer on Oct 26, 2017 12:38:49 PM

Pushing the envelope for a service-led retail economy where selling assistance is as valuable as vending products, luxury American department store chain Nordstrom has opened a prototype concept store in Los Angeles that offers nothing but professional services.

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Topics: Pop-up Shop, retail

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