Weekly Stories

Stefanie Dorfer

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Gap X Tango: Advanced AR Dressing Room Concept

Posted by Stefanie Dorfer on Feb 21, 2017 2:37:33 PM

 

Gap has piloted a soon-to-be-rolled-out, fully shoppable augmented reality (AR) app that lets shoppers try on clothes remotely, showing them in context and adjusting to the consumer’s size.

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Topics: Weekly Stories

Fabletics: Subscription E-tail Gets Experiential

Posted by Stefanie Dorfer on Feb 2, 2017 3:43:38 PM

US athleisure e-tailer Fabletics has introduced an experiential component to the upper level of its two-tier subscription model – giving ‘VIPs’ exclusive access to shoppable fitness videos and discounts on wellness retreats and products.

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Topics: Weekly Stories

Price Negotiation Tech Plays to Disloyalty Culture

Posted by Stefanie Dorfer on Jan 26, 2017 10:30:18 AM

Boosting conversion rates and keeping even the most budget-conscious shoppers on board, US multi-brand watch e-tailer Savvy Watch has introduced PriceWaiter – an e-commerce price negotiation technology.

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Topics: Weekly Stories

Dept. Stores Tap Jan Wellness Surge With Events & Editorial

Posted by Stefanie Dorfer on Jan 16, 2017 12:45:00 PM

With consumer appetite for wellness still booming and global athleisure sales predicted to rise by 30%+ to $350bn in 2020 (Morgan Stanley, 2015), it’s little surprise that most US and UK department stores’ new year-based initiatives focused overwhelmingly on fitness and health. But there was also an interesting eco-ethical nod, trading on a resolve to consume more ‘consciously’.

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Topics: Weekly Stories

Rapid Custom Retail: Yun Eyewear Flagship, Berlin

Posted by Stefanie Dorfer on Jan 10, 2017 2:23:36 PM

Capitalising on the two-pronged allure of customisation plus transparency, Korean eyewear brand Yun’s new Berlin flagship features a state-of-the-art robotic machine that finishes lenses while customers watch. Forming part of a fully visible manufacturing lab located on the shop floor, the machine manufactures both spectacles and sunglasses made to fit precise prescriptions in just 20 minutes.

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Topics: Weekly Stories

Destination Teen: Missguided’s Social Media Mad Flagship

Posted by Stefanie Dorfer on Jan 4, 2017 9:47:36 AM

 

British fast fashion womenswear e-tailer Missguided has moved into bricks-and-mortar commerce with the opening of its first standalone flagship store in Westfield Stratford City shopping mall, East London. Focused intently on the teen market, the theme of the 20,000 sq ft store is ‘On Air’ – a reference to the always-on nature of broadcasting hubs and brand's audience. Accordingly, it revels in the capacity for creating ultra shareable social media moments, fun interactions and self-steered exploration.

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Topics: Weekly Stories

Taobao Buy+ Update: Interactive VR Payment System

Posted by Stefanie Dorfer on Nov 17, 2016 9:58:50 AM

Chinese e-commerce giant Alibaba has devised a new virtual reality payment system. Shoppers wearing VR headsets can confirm transactions simply by nodding their head or holding a lingering gaze over a product icon.

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Topics: Weekly Stories

Karen Millen Launches B2B-Only Tech Concept Store

Posted by Stefanie Dorfer on Oct 12, 2016 10:41:00 AM

UK retail technologist Retail Assist recently partnered with British fashion brand Karen Millen on a micro retail tech expo, showcasing a number of in-store technologies for a B2B-only audience.

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Topics: Weekly Stories

Fashion Week Reinvents: ‘See Now, Buy Now’ Spin-Off Concepts

Posted by Stefanie Dorfer on Sep 26, 2016 5:36:23 PM

Once industry-only events, the Fashion Week shows are morphing into an increasingly consumer-oriented spectacle primed for the fast-paced, instant access digital generation – and causing major ripples right across the industry.

We reflect on the digital pioneers and spotlight the spin-off concepts from London (LFW) and New York (NYFW), illustrating how brands at all levels of the market are taking a bite of the direct-to-consumer commerce apple.

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Topics: Weekly Stories

Commuter Commerce: Subway Retail Update

Posted by Stefanie Dorfer on Jul 28, 2016 1:22:34 PM

Subterranean retail hubs are booming, especially in countries with harsh climates where controlled environments offer leisure-time respite. But the relatively captive commuter audience has more mileage globally. According to a new report by US property business CBRE (2016), 20% of brands from the Americas, Europe, the Middle East and Africa are now targeting travel hubs as an emerging format of expansion.

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Topics: retail, Weekly Stories, commuting

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