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Moleskine’s Café Littéraire Demonstrates Brand Stretch

Posted by Stylus.com on Aug 22, 2016 5:52:55 PM

Exerting significant brand stretch, Italian notebook manufacturer Moleskine has partnered with the Italian arm of brand consultancy Interbrand to create a ‘café littéraire’ in Milan – a café/art gallery/store conceived as a destination for incubating “interaction, creativity and meditative relaxation”.

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Topics: Weekly Stories

Entry-Level Luxe: Rent the Runway Adds Subscription Service

Posted by Stylus.com on Apr 20, 2016 10:00:00 AM

US fashion hire site Rent the Runway (RTR) has launched a subscription service called Unlimited that grants access to three premium pieces at any given time for a flat monthly fee. The move taps into the growing rental economy – 35% of 25- to 34-year-olds in the UK and US are highly responsive to renting (Westfield, 2016).

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Topics: Subscription Service, Weekly Stories

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