e-PITTI.com will select one or more startups that will have the chance to present their project during the next Pitti Uomo fair in Florence. OTB will give the winners the opportunity to meet and engage with Stefano and Renzo Rosso as well as some of their managing team in a day visit to their headquarters. An finally, the winner of the Fashion Pitch will be awarded access into the StartUp Initiative, a platform by Intesa Sanpaolo made to accelerate the international growth of hi-tech start-ups; in addition, another two finalists will be able to participate in the StartUp Initiative Boot Camp.
We have seen some incredibly diverse and innovative applications from promising startups all over the world, including Italy, France, Sweden, Denmark, Germany, the Netherlands, Switzerland, Bulgaria, Israel, Iceland, Ukraine, Canada, Singapore, Turkey, USA, Scotland and the United Kingdom. The resulting eight finalists will pitch to a panel of industry experts including Stefano Rosso, CEO of OTB Group; Myf Ryan, Director UK & Europe of Westfield; and Davide Turco, Head of Atlante Ventures at Intesa Sanpaolo.
The Decoded Fashion Milan 2014 Fashion Pitch finalists are:
IWISHU: Say it with a video - a new approach to gifting using video messages (Switzerland)
MadeUp: A new mobile communication channel that links brands and customers using NFC technology (Italy)
Modist: A new visual tool that helps retailers create shoppable content (Canada)
Rentez Vous: Peer-to-Peer and Designers fashion rental marketplace (UK)
Sartorias: A platform that integrates with your ecommerce to offer a personal shopper experience (Italy)
SuitMe: An interactive video showroom that allows consumers to see and ‘feel’ the product (Iceland)
Fashnfindr: A visual product search solution for retailers (Sweden)
Wallet Circle: An in-store customer engagement platform using iBeacons (UK)
Good luck to all of of our finalists! See you in Milan!
Reported by Anna Abrell