As e-commerce makes the shift to mobile, fashion retailers aren’t planning on getting left behind. Indeed, smartphone app use among retail consumers has far exceeded expectations, with app use in-store or on-the-go fast becoming the norm for the average shopper: according to Cisco’s fifth annual retail survey, 55% of shoppers said they will use a retailer’s app for or during a shop. Here’s our pick of the top apps combining convenience, hyper-relevance and a stylish look on the current mobile marketplace.
The Spanish retailer recently came out at #1 in Push Technology’s review of high street retailers’ mobile apps for Drapers – scoring 70.5 out of 80 to beat H&M, Asos and a notably low-scoring Topshop. Why? The user experience is seriously easy-going, allowing you to add items to your basket without going through the bore of creating an account. What’s more, the app’s internal pathways are logical, simple and, best of all, fast. It seems that speed is key when it comes to high-street shopping on your mobile – nobody wants a clunky experience that gives you the kind of pause for thought that will take those shoes right out of your basket again. They don’t call it fast fashion for nothing, you know.
2~ Vestiaire Collective
We love Vestiaire Collective – the Parisian eBay for luxury pre-owned fashion, the website allows users to browse and buy designer items that will be authenticated and checked by in-house experts before arriving at your house. Even better than VC’s website, though, is their nifty app for iPhones, iPads and Android, which allows you to be alerted in real time by push notifications about items you’re following. What’s more, if you want to sell items on the platform instead of buying them, the in-app form for doing so is super intuitive and quick, allowing you to take photos of your item there and then.
Just this week across the pond, a consumer study by Market Force Information revealed that Nordstrom was consumers’ favourite fashion retailer for the third consecutive year. This could be down to their app, which boasts a high uptake rate and high ratings in the app store. Good-looking and easy to use, it lends itself to an omni-channel shopping experience: you can buy directly from the app to pick up in store, check item availability in a store close to you, or even scan pages of the printed catalogue to shop it directly from the app.
Reported by Claire Healy