Image source: Decoded Fashion
W magazine and Decoded Fashion have named the winners of their firstever Fashion Futures Awards in the U.S, celebrating fashion, retail and tech innovators at an awards ceremony held last night at The Bowery Hotel in New York City. The event brought together fashion designers, retail brands and tech startups, honoring visionaries and disruptors in 10 categories, spanning mobile, ecommerce, and omnichannel.
W editor-in-chief Stefano Tonchi, publisher/chief revenue officer Lucy Kriz, and Decoded Fashion founder Liz Bacelar, were joined by attendees including: Tory Burch, Steven Kolb, Rebecca Minkoff, Misha Nonoo, Thakoon, Wes Gordon, Carly Cushnie, Michelle Ochs, Adam Lippes, DaoYi Chow and Maxwell Osborne.
“Fashion and technology are both about the future—forecasting and influencing it as it relates to retail, designing and driving it forward when it comes to tech,” said Stefano Tonchi, editor in chief of W. "As a judge, it was refreshing to see so many inventive ideas and such an appetite for experimentation. The winners are great examples of innovative thinking at the intersection of fashion, retail and technology."
"Each of our winners are leading the digital revolution in their own disruptive way,” said Liz Bacelar, founder of Decoded Fashion. “With W's support, we have brought together top design, retail and technology minds to celebrate great ideas and to encourage future collaborations."
"It is an extraordinary time in our industry as the worlds of fashion and technology intersect,” said Tory Burch, CEO of Tory Burch. “The changing landscape brings incredible opportunities for innovation and it is exciting to think about all that lies ahead."
THE NEW YORK FASHION FUTURES AWARDS WINNERS ARE:
A Killer Experience – Most innovative way of enhancing the consumer experience
Winner: Covet Fashion
Beyond the Runway – Most engaging campaign launched at Fashion Week
Winner: Misha Nonoo
New eStore on the Block – Best new ecommerce launch
RealTime Innovator – Best use of data and analytics for fashion and retail
Winner: Combatant Gentleman
The Big Idea – Most promising new digital fashion project
The Game Changer – Startup set to disrupt fashion in 2015
Winner: The RealReal
The Master of Mobile – Most innovative use of mobile
Digital Coalition – Best brand and startup collaboration
Winner: Nineteenth Amendment & Macy's
Bytes and Bricks – Best omnichannel experience
Winner: Rebecca Minkoff
The Visionaries – Selected by W magazine, these two honorees are pushing boundaries in technology and fashion:
Snapchat & Tory Burch
- Rodrigo Bazan, President, Alexander Wang
- Tory Burch, Founder, Tory Burch
- Burak Cakmak, Dean of the School of Fashion, Parsons
- Lisa Green, Head of Industry, Fashion & Luxury Brands, Google
- Taylor Greene, Partner, Lerer Hippeau Ventures
- Steven Kolb, President and Chief Executive Officer, CFDA
- Leandre Medine, author and fashion blogger, Man Repeller
- Brian Philips, President & Chief Executive, Black Frame
- Fred Santarpia, Chief Digital Officer, Condé Nast
- Joshua Schulman, President, Bergdorf Goodman
- Kirstine Stewart, Vice President, North American Media Partnerships, Twitter
- Dirk Standen, Editor-in-Chief, 23 Stories
- Stefano Tonchi, Editor-in-Chief, W Magazine
The awards followed Decoded Fashion’s New York Summit. For further information on how to get involved next year, please email email@example.com.
Reported by Grace Howard