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Join Decoded Fashion and THE OUTNET.COM at THE OUTNET in Residence

Reported by Grace Howard on Oct 11, 2017 9:26:31 AM


Decoded Fashion has partnered with THEOUTNET.COM – the fashion industry’s go-to destination for luxury goods at reduced prices – to host an evening of discussion at One Belgravia, London, based upon key areas of concern for today’s brands.

With a stellar panel of industry experts, we’ll be considering how forward-thinking fashion brands can rule the ‘3 Cs’: Content, Commerce, and the Customer.

Content is still king...
But how can fashion companies capitalise on the new methods of creation that are available to them? We’ll be discussing how to implement a new wave of fresh, yet consistent, messaging across all channels.

Social commerce is on the rise...
But which consumer groups are engaging with it? We’ll be unpicking the influence of social platforms such as Snapchat and Instagram on online shopping habits, and considering which of these platforms is most successful at driving sales.

Knowing your customer is as important as ever…
But how can brands take full advantage of consumer insights that they already hold? We’ll be dissecting the ways in which such data can help to leverage personalised content, making it easier to create meaningful relationships and to keep customers coming back for more.

Our panelists for the evening are as follows:

  • Dolly Jones, Digital Strategy Director, Condé Nast Digital (Britain)
  • Alex Taylor, President, Digital, Clique Media Group
  • Andres Sosa, Executive Vice President of Sales, Marketing & Creative, THEOUTNET.COM
  • Fay Cowan, Brand and Content Director, Decoded Fashion & Beauty

Attendees will also have the opportunity to meet the panelists for post-discussion canapés and cocktails.

You can apply to attend here, and we’ll be in touch to confirm your attendance. Please note that spaces are limited so early application is advised. We hope to see you there!

Image Source: THE OUTNET.COM

Topics: commerce, Theoutnet.com, content, CUSTOMER

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