Weekly Stories

Retail & IoT: Product Meets Service

Reported by Stefanie Dorfer on Mar 30, 2017 5:05:55 PM


The evolution of IoT technology, where devices and digitised products can communicate with one another, is creating a rich new world of brand engagement opportunities. Smart products are linking to reviews, content, rewards and provenance traceability – extending brand reach far beyond purchase. 


Smart Fashion:

Global labelling expert Avery Dennison has collaborated with three brands on smart products powered by its JanelaTM platform, with connected components by British IoT experts Evrything.

  • US brand Rochambeau’s NFC-enabled smart jacket (a chip is embedded in the sleeve) gives owners access to exclusive experiences in dining, art, retail and fashion when tapped with a smartphone.
  • US fashion brand Rebecca Minkoff’s smart handbags unlock personal styling recommendations and access to future shows when tapped with a smartphone. 
  • British jewellery designer Sarah Angold’s RFID-enabled accessories trigger interactive in-store experiences, behind-the-scenes provenance-related footage and styling recommendations, which surface on a smart mirror by Oak Lab when the wearer is close by.



Sports Connectivity: 

Dutch IoT expert Smartrac has collaborated with American sports brand Spyder and Adidas on a connected ski jacket and smart shoe, respectively.

  • Spyder’s NFC-enabled jacket triggers social media content about the US ski team, plus geo-locative intelligence like trail maps and weather data when a phone taps the logo.
  • Adidas is linking owners of its Ultraboost Uncaged shoe with exclusive content produced by US sneakerhead magazine Hypebeast, with a microsite that emerges on phones when the chip-embedded sole is tapped.


Guest post by Stylus.com, written by Stefanie Dorfer

Video Source: Janela

Topics: Weekly Stories

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all

Follow Decoded Fashion