Weekly Stories

Teen make-up brands are on the rise

Reported by Chloe Frost on Sep 13, 2017 11:28:25 AM


Two high-profile make-up launches from Asos and C.Y.O exemplify the rising popularity of low-cost, high-quality cosmetics aimed at the lucrative teen/millennial markets (90% of girls and 69% of boys aged nine to 17 are beauty product users in the US – Mintel, 2016).

Asos has launched its much-awaited 46-piece colour cosmetics range, including liquid lipsticks, eyeshadows and contouring palettes with shade names such as Decisive, Just Breathe and Overqualified.

A message of empowerment underpins the collection: “It is about embracing and expressing the full range of who you are,” said the British fashion e-tailer. “We believe your face and body are a canvas, an adventure in individual self-expression, an opportunity to experiment and play."

With prices ranging between £5-10 ($6.50-13), the affordable line is also shrewdly angled at all genders and features millennial pink packaging.

Stocked exclusively at Walgreens in the US, C.Y.O is a new make-up line of 160 ‘hyperfunctional’ products, including doubled-ended contour sticks, eyeshadows that can be used wet or dry for different effects, and mixable highlighters. With the patented hashtag #MixLayerHack, the 160-piece collection offers huge scope for experimentation. The accessible price point (items range from $3.50 to $7.50) is also teen-friendly.

Guest post by written by Chloe Frost via Stylus Curve

Image Source: ASOS

Topics: millenials, beauty

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all

Follow Decoded Fashion