Weekly Stories

The Fashion Futures Award Winners 2016

Reported by Grace Howard on May 24, 2016 4:05:06 PM

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The inaugural Fashion Futures Awards took place at LSO St Luke’s, hosted by Decoded Fashion in partnership with the British Fashion Council.

The Fashion Futures Awards celebrate how the fashion and retail industries are evolving through tech based ideas, solutions and tools. The evening saw 11 accolades awarded, in recognition of the achievements of disruptors, visionaries, and innovators pushing the boundaries of what’s possible in Fashion and Retail.

A Killer Experience - Most innovative way of enhancing the consumer experience
Winner: ASOS

Beyond the Runway - Most engaging campaign launched at Fashion Week
Winner: JW Anderson & Grindr

The Master of Mobile - Most innovative use of mobile
Winner: Parcel For Me

New e-Store on the Block - Best new e-commerce launch
Winner: Semaine

Real-Time Innovator - Best use of data and analytics for fashion and retail
Winner: Thread

The Big Idea - Most promising new digital fashion project
Winner: MySwear

The Game Changer - Startup set to disrupt fashion in 2016
Winner: Parcel For Me

Digital Coalition - Best brand and startup collaboration
Winner: UnMade / Christopher Raeburn

Bytes and Bricks - Best Omni-Channel Experience
Winner: Sephora

The Visionary - Pushing the boundaries in fashion and technology

This award recognises two leaders – one from fashion, the other from tech – that are spearheading innovation, disrupting the norm and changing the face of the industry as we know it.

Tech Visionary Winner: Snapchat
Fashion Visionary Winner: Burberry

The 2016 awards were judged by an esteemed panel of judges from across both the Fashion and Tech industries:

  • Martijn Bertisen, Director, Retail, Google
  • Amy Cole, Head of Brand Development, EMEA, Instagram
  • Robin Derrick, Executive Creative Director, Spring Studios
  • Simon Forster, Executive Director – Multichannel & Supply Chain, Selfridges
  • Will Hayward, CCO, Dazed Media
  • Caroline Issa, Chief Executive & Fashion Director, Tank
  • Dolly Jones, Digital Strategy Director, Condé Nast Digital Britain
  • Dylan Jones OBE, Editor of British GQ, Chair of London Collections Men
  • Clara Mercer, Head of Communications, BFC
  • John Mooney, Creative Director: Menswear & Production, ASOS.com
  • José Neves, CEO & Founder, Farfetch
  • Antoine Nussenbaum, Founder & Principal, Felix Capital
  • Caroline Rush CBE, Chief Executive, British Fashion Council
  • Marc Worth, CEO, Stylus

Reported by Grace Howard

Image Source: Decoded Fashion

Topics: Weekly Stories

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